Selena Gomez’s Popular Rare Beauty Line Has Officially Made Her a Billionaire

You gotta keep an eye out for Selena, because the former Disney star is officially a billionaire.

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The 32-year-old Emmy-nominated actress, singer, and entrepreneur has become the latest celeb to enter the nine-figure club, joining her longtime BFF Taylor Swift , Paul McCartney, and Michael Jordan , to name a few. Gomez is now worth a whopping $1.3 billion following a decades-long career and multiple sources of income—chief among them, her uber-popular makeup brand Rare Beauty, according to Bloomberg .

Most of Gomez’s wealth (81.4 percent) can be attributed to her vegan and cruelty-free cosmetics company, which she founded in February 2019. Back in March, it was reported that Rare Beauty was valued at over $2 billion. Along with her makeup line, the Wizards of Waverly Place alum also has a stake in Wondermind, a mental health start-up that she created alongside her mom, Mandy Teefey. Since the platform was founded, tennis legend Serena Williams has invested a hefty $5 million, and it reached an impressive $100 million valuation in 2022.

“You’ve got a real role model of how a celebrity can use their influence and expertise to both do good and create good business,” Brent Saunders, CEO of eye-health company Bausch + Lomb Corp. and an investor in Wondermind, told Bloomberg. “Selena epitomizes that.”

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Gomez’s net worth can also be attributed to several lucrative partnerships, including a $30 million deal she signed with Puma SE in 2017 and two separate $10 million agreements with Coach and Louis Vuitton. Now, with her current gig as a lead on Hulu’s Only Murders in the Building , she’s taking home approximately $6 million per season. For reference, the hit TV series is currently in its fourth installment and was recently renewed for a fifth.

After taking a break from music following her Lupus diagnosis, Gomez’s afrobeats song Calm Down made history last year with over one billion streams in the U.S. and even won her a 2023 VMA Award. However, album and record sales only accounted for less than 2 percent of her net worth and her tour earnings made up less than 5 percent. “It’s smart that she’s kind of created a career that’s not so dependent on music being a big part of the financial piece,” added Carolyn Sloane, a professor at the University of Chicago’s Harris School of Public Policy.

While Gomez isn’t the only billionaire in the building, she will go down as one of the country’s youngest, self-made females with a nine-figure net worth.

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