Activate opens its first high-tech gaming location in Minnesota

Activate, a chain of tech-heavy gaming venues, has opened its first location in Minnesota.

Last week, Activate opened a 10,000-square-foot space in a Roseville strip mall, marking its first (but not last) foray into the state.

The chain offers rooms where two to five players can play collaboratively or competitively in a series of ten games that last one to three minutes each.

The competitors accumulate points and prizes, tracked through wristbands, as they work through game rooms during the 75-minute experience.

Its games include Mega Grid, a Floor Is Lava-style game that has spread through social media. Activate's version takes place on a grid of LED lights spread across a dark room.

“Launching our interactive and immersive gaming universe in Roseville marks a pivotal moment as we step into the Minnesota market," Adam Schmidt, Founder and CEO of Activate, said in a statement.

Activate, which has 12 U.S. locations and 14 in Canada, is located at 1955 County Road B2 W in Roseville. It's open Sunday through Thursday from 9:30 a.m. to 10 p.m., and 9:30 a.m. to 11 p.m. on Friday and Saturday. Game rooms start at $29.99.

The company's website says it is also planning a location inside the Mall of America . No opening date has been announced.

Related: Mall of America announces new 'Great Big Game Show' attraction