New Beef A Roo Proposed in Royal Oak

The Royal Oak Planning Commission has approved permits for a new Beef A Roo location at 3303 Rochester Rd . The space was previously occupied by Blenderz Smoothies & Bowls, and Fresh Healthy Cafe prior to that.

The upcoming quick service restaurant is owned and operated by local franchisee Mitch Rosen . In addition to being a franchisee, Rosen is also founder and CEO of SFV Services , the franchise’s designated national general contractor in charge of all store buildouts. That said, it only seemed to make sense for Rosen to join the brand’s franchisee family.

Beef A Roo currently has 18 locations in total, two of which are in Michigan in St. Helen and Rose City, according to the company’s website . The Royal Oak Beef A Roo will be the brand’s 3rd Michigan location. Founded in 1967, the brand offers “classic roast beef, wraps, specialty sandwiches, burgers, chicken & turkey sandwiches, soups & salads, and a selection of heart-healthy foods” with gluten-free options, a breakfast menu, and limited-time seasonal specials.

Rosen told What Now Detroit that he hopes to open the restaurant by mid-August.

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