St. Pete startup Spontivley teams up with Tampa Bay Rowdies

A Mark Cuban-backed tech startup is strengthening its Tampa Bay roots.

Driving the news: Spontivly, a St. Petersburg-based software analytics company, added the Tampa Bay Rowdies to its sports clients, the team announced Tuesday.

• The company also works with Apna Hockey, a South Asia-based hockey network, and businessman Cuban's NBA team, the Dallas Mavericks.

How it works: Spontivly's platform helps teams track fan engagement by integrating and analyzing data from sites like Tickets.com, LinkedIn and Salesloft.

• The Rowdies will use Spontivly's software to track the exposure and engagement of its corporate partnerships and sponsorships.

Background: The company run by Marissa Huggins and Anthony Nagendraraj moved to St. Pete from Canada in 2022.

• They closed an oversubscribed pre-series funding round last year, per Tampa Bay Inno .

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