Consortium Holdings Continues to Reimagine San Diego

Consortium Holdings Hospitality Group is no stranger to redeveloping critical properties throughout San Diego and is now working on a new project in Coronado .

Consortium Holdings, also known as CH Projects , has made a name for itself through several new concepts and redevelopment around the city. In North Park, the group is working on Leila , a 5,000+ square-foot Middle Eastern-style bar and restaurant expected to open this June, while in Little Italy, the group is working to build Dreamboat , a boutique hotel, two restaurants, offices, and a wellness center, plus a new concept in the former home of Starlite . This all comes after a massive redevelopment of the LaFayette Hotel .

Now, the group, led by founder Arsalun Tafazoli , is getting ready to complete an overhaul of the La Avenida Inn property at 1315 Orange Avenue , according to SanDiegoVille , who reported on the majority of new details. Tafazoli entered into a long-term lease for Coronado’s 29-guest room La Avenida Inn in 2022, with intentions to upgrade the property significantly with a new restaurant, cafe, and other features. Plans include renovating rooms, upgrading the pool, adding patio and lobby bars, and building a brand new, 4,372 square-foot yet-to-be-named onsite bar & restaurant, which will be a Greek/Mediterranean-inspired brasserie with a menu created by Consortium’s Director of Culinary Operations Perfecte Rocher .

The parking lot at La Avenida will be replaced with an abundantly landscaped outdoor restaurant featuring outdoor seated dining with built-in banquette seating underneath an ivy-covered steel trellis structure painted black. Adjacent to the lobby area of the hotel, the group will add a new walnut wood with a calacatta marble café bar, while a new patio bar will be installed behind the trellis-covered dining area overlooking the pool, which will have new chaise lounges, scalloped edge umbrellas with contrasting piping, and four new ornate lampposts. Other additions to the property include a large rock waterfall near the north wall of the hotel’s exterior.

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