There's something about buying cheese at a cheese shop that just feels high end. Demure, as the kids say. First of all, they have THE QUALITY STUFF; so many varieties of cheese that you would never find in your grocery store even in the fancy cheese section. I am talking aged cheese, cheese that is seasoned with fun things, and cheese from cool regions that you didn't even know make cheese but they do. Every slice of cheese tells a story, some more complex than others.