New custom ale from Fremont Brewing and Alaska Airlines

Alaska Airlines introduced its first custom-made craft beer, a pale ale from Seattle's Fremont Brewing, this week.

State of play: Passengers can try Cloud Cruiser IPA onboard planes and in select lounges, the airline said in a news release.

• The beer, which has tropical notes of citrus and melon, will be offered free to first-class and premium customers, according to the airline, and can be purchased in the main cabin.
• The can features an airplane soaring over mountains, trees and water.

Alaska Airlines managing director of guest products Todd Traynor-Corey said the airline chose an IPA because it had been getting requests to bring back Fremont's Lush IPA since it was removed from the onboard lineup, per the Seattle Times .

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