Open in App
  • Local
  • U.S.
  • Election
  • Politics
  • Crime
  • Sports
  • Lifestyle
  • Education
  • Real Estate
  • Newsletter
  • Axios Seattle

    Seattle Reign get new owners

    By Christine ClarridgeDan PrimackMelissa Santos,

    2024-03-19
    https://img.particlenews.com/image.php?url=2dVfbV_0rxRwpgB00

    The Seattle Reign FC is poised to get new owners .

    Driving the news: In partnership with the Seattle Sounders, the Carlyle Group, a global investment firm, has agreed to buy the Seattle Reign FC from France's OL Groupe for $58 million.


    • It's Carlyle's first-ever pro sports team purchase.

    The big picture: The National Women's Soccer League is at a turning point, with a new TV contract and rising interest in U.S. women's sports.

    • Last year, only a few NWSL games were nationally televised. This year the number will be over 100, all with better production quality. But there's still plenty of room for additional commercialization.
    • Now some early owners are seeking to cash out at a profit.

    Zoom in: Last year, Megan Rapinoe 's final regular-season home game broke the NWSL attendance record — previously set by the San Diego Wave in 2022 — and also set a new streaming record.

    • More than 34,000 people attended the Lumen Field game and 683,000 viewers tuned in, according to CBS Sports , making it the second most watched game in NWSL history, trailing only the 2022 NWSL championship.

    What's next: The deal still requires league approval.

    Sign up for Axios Seattle for free.

    Expand All
    Comments / 0
    Add a Comment
    YOU MAY ALSO LIKE
    Local Seattle, WA newsLocal Seattle, WA
    Most Popular newsMost Popular
    Total Apex Sports & Entertainment6 hours ago

    Comments / 0