New WWE SmackDown Logo: How the Design Ranks Against the Classics

WWE SmackDown, one of professional wrestling’s most iconic weekly shows, unveiled a new logo ahead of its premiere on the USA Network. This redesign marks a significant moment in the show’s visual identity, prompting fans and visual design-heads alike to examine how it stacks up against its predecessors .

The New SmackDown Logo: A Closer Look

The new WWE SmackDown logo features a bold, modern design that sets it apart from previous iterations. The most striking element is the stylized “S” and “D” that form the centerpiece of the logo .

Key Design Elements

• Stylized S/D : The logo’s focal point is a cleverly designed “S” that seamlessly transitions into a “D” .
• Color Scheme : While the full color palette hasn’t been revealed, the logo appears to maintain SmackDown’s signature blue hues.
• Typography : The word “SMACKDOWN” is presented in a strong, angular font that complements the stylized initials.

Fan Reception

Initial reactions to the new logo have been mixed. Some fans appreciate the modern approach, while others find it less appealing than previous designs . One Reddit user commented that the logo could be read as “CMACKDOWN” or “SMACKSOWN,” highlighting potential legibility issues .

Evolution of the SmackDown Logo

To truly understand how the new logo ranks against the classics, it’s essential to look back at the evolution of SmackDown’s visual identity over the years.

The Original (1999-2001)

SmackDown’s first logo was a product of its time, featuring an edgy, graffiti-inspired design that perfectly captured the attitude era of professional wrestling.

The Fist Era (2001-2008)

The “Fist Era” of SmackDown from 2001 to 2008 had a sleeker design than the more Attitude Era focused one from before, but it wasn’t anywhere near as iconic.

The HD Era (2008-2016)

As WWE transitioned to high-definition broadcasts, SmackDown’s logo became sleeker and more modern, featuring a metallic 3D effect. There was also a SmackDown X design to celebrate ten years of the show.

SmackDown Live Era

The SmackDown Live era from 2016-2019 had a more minimalist look, with a lot of emphasis on the word LIVE being thrown in there.

The Current Era (2019-2024)

The most recent logo before the current redesign featured a bold, all-caps “SMACKDOWN” with a slight tilt, giving it a dynamic feel.

Comparing the New Logo to the Classics

When ranking the new SmackDown logo against its predecessors, several factors come into play:

Visual Impact

The new logo certainly makes a statement with its bold design. However, it may lack the immediate visual punch of the Original logo, which many fans consider the gold standard.

Brand Recognition

One of the strengths/weaknesses (depending on your view) of the new logo is its unique “S/D” design, which could become instantly recognizable over time. However, it may take some getting used to for long-time fans who are accustomed to more traditional designs.

How Does It Rank?

Ranking the new SmackDown logo against its classic predecessors is subjective and will likely vary among fans. While it may not have the nostalgic appeal of the original logo or the energy of the fist era logo, the new design brings SmackDown firmly into the modern era…kind of.

Its unique approach means that it will probably stand out in the crowded media landscape, and its simplicity should serve it well across various applications. However, its true test will be how it’s received by fans over time and how effectively it represents the SmackDown brand in the years to come.

Having said that, it isn’t the best logo, but it arguably isn’t the worst, but it screws more towards the bottom end of the overall ranking.

Our Ranking:

1. The Original (1999-2001)
2. Fist Era (2001 – 2008)
3. Ten Year Anniversary (2009 – 2010)
4. 2008 – 2009
5. 2015 – 2016
6. New 2024 Logo
7. 2010 – 2014
8. 2019
9. SmackDown Live (2016 – 2019)
10. SmackDown Live (2016)