<body><div><figure><img src="https://img.particlenews.com/image.php?type=thumbnail_580x000&amp;url=30Rlev_0wOju88p00" alt="https://img.particlenews.com/image.php?url=30Rlev_0wOju88p00" width="650" height="433" ><figcaption>San Francisco 49ers star George&nbsp;Kittle sticks his tongue out as he runs on the field ahead of the Jan. 20, 2024 playoff game against the Green Bay Packers. (Michael Owens/Getty Images) </figcaption></figure> At this point in our capitalist experience, we're very used to outlandish, overwrought advertising. One promo from&nbsp;DirecTV tied to Sunday's <a href="https://www.sfgate.com/49ers/article/49ers-trade-rumors-latest-19866699.php" rel="nofollow"> 49ers </a> game, though, took things a hair too far. Atop the Hilton Santa Clara adjacent to Levi's Stadium on Sunday, ahead of the 49ers' matchup against the Dallas Cowboys, stood a 30-foot-tall inflatable <a href="https://www.sfgate.com/49ers/article/george-kittle-hype-video-49ers-patriots-19802044.php" rel="nofollow"> George Kittle </a> head. More specifically: his bald head. A Redditor posted a picture of the scene a few hours before kickoff: <blockquote class="reddit-embed-bq"><a href="https://www.reddit.com/r/49ers/comments/1gdj08h/rub_bald_kittle_for_national_te_day/" rel="nofollow"> Rub Bald Kittle for National TE day! </a> by <a href="https://www.reddit.com/user/spaceman_spiff8/" rel="nofollow"> u/spaceman_spiff8 </a> in <a href="https://www.reddit.com/r/49ers/" rel="nofollow"> 49ers </a></blockquote> No, nothing has actually changed with&nbsp;Kittle's signature flow. The jarring cut is part of DirecTV's "Nothing On Your Roof" marketing campaign, which is meant to dissuade customers of the notion that to have DirecTV is to have a giant, unsightly satellite dish on their roof. The partnership with Kittle was announced in August, and has already gifted the world a <a href="https://www.youtube.com/watch?v=XP5_d5GyTRY&amp;t=33s&amp;ab_channel=DIRECTV" rel="nofollow"> TV spot featuring Kittle in a very Fabio-esque mood </a> . The giant inflatable Sunday was tied to a tailgate DirecTV was hosting, which the company <a href="https://www.nothingonyourroof.com/DIRECTVTailgate_102724.png" rel="nofollow"> said </a> would feature merch, food and meet-and-greets with Niners legends <a href="https://www.sfgate.com/sports/article/jerry-rice-s-the-hill-workout-almost-killed-me-18653690.php" rel="nofollow"> Jerry Rice </a> and Frank Gore. As for the non-inflatable Kittle? Well, it seems like the tight end will play through a sprained foot in hopes of powering the 49ers to a much-needed win over the Cowboys. Kickoff is <a href="https://www.sfgate.com/sports/watching-games/article/49ers-cowboys-nfl-prediction-week-8-2024-19865817.php" rel="nofollow"> at 5:20 p.m. on NBC </a> . More 49ers — <a href="https://www.sfgate.com/49ers/article/christian-mccaffrey-return-close-49ers-19862934.php" rel="nofollow"> The Christian McCaffrey return sounds surprisingly close for the 49ers </a> — <a href="https://www.sfgate.com/49ers/article/not-49ers-standard-jerry-rice-blasts-team-chiefs-19852011.php" rel="nofollow"> Jerry Rice eviscerates 49ers for another meltdown vs. Chiefs </a> — <a href="https://www.sfgate.com/49ers/article/49ers-media-wrong-robert-saleh-returns-to-packers-19858448.php" rel="nofollow"> 49ers insiders got the Robert Saleh situation so incredibly wrong </a> — <a href="https://www.sfgate.com/49ers/article/ahead-49ers-matchup-cowboys-trainwreck-19857826.php" rel="nofollow"> Ahead of 49ers matchup, the Cowboys sound like a complete trainwreck </a> <a href="https://www.sfgate.com/49ers/" rel="nofollow"> Full 49ers coverage </a></div></body>

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Giant, bald George Kittle head looms over 49ers fans before Cowboys game

The tight end's presence looms large off the field and on.

Giant, bald George Kittle head looms over 49ers fans before Cowboys game

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