Janell Stephens: Meet The Woman Behind The Number 1 Black-Owned Haircare Brand

In honor of Black businesses across the nation, we celebrate Janell Stephens, the visionary CEO and Founder of Camille Rose, the leading Black-owned haircare brand.

Since its inception in 2010, Camille Rose has transformed the beauty and wellness industry , becoming a beacon of excellence and community empowerment.

Building a Community-Driven Brand

Janell Stephens’ journey with Camille Rose is a testament to the power of connection . From the beginning, Stephens understood the importance of engaging with her supporters on a personal level.

She created immersive and memorable experiences that have become the hallmark of the brand. Whether through beautifully designed pop-up events or intimate interactions, Camille Rose ensures that every “Rosette”—the brand’s affectionate term for its followers—feels valued and special .

Commitment to Giving Back

Stephens’ leadership extends beyond business success; it is rooted in a deep commitment to giving back. As a wife and mother of five, she prioritizes creating a safe and healthy environment for her family and her community.

Camille Rose is known for crafting healthy products that cater to everyone, but the brand’s impact goes further. In 2021 , Stephens launched the “One Step Matters” sustainability campaign , partnering with sustainability consultant Dr. Tanya Rawal.

This initiative sets attainable goals for environmental consciousness , serving as a model for other small Black-owned businesses .

Championing Black Excellence

Stephens uses her platform to uplift other Black entrepreneurs and creatives. Camille Rose’s annual Beaute’ Noir Juneteenth Fest is a celebration of Black excellence, honoring influencers, business owners, and trailblazers who positively impact their communities . This event provides a stage for Black-owned brands to showcase their products and for emerging musicians and designers to shine. Stephens’ commitment to creating a culture where Black talent can thrive is evident in her active support of these initiatives .

A Legacy of Leadership

Janell Stephens embodies the African proverb:

“If you want to go fast, go alone. If you want to go far, go together.”

Her approach to business growth and success is not solely focused on profits ; it is about connecting people around a shared vision and purpose .

Stephens’ ability to create a welcoming and positive experience for everyone involved has been a key factor in Camille Rose’s enduring success.

As we honor Janell Stephens this Black Business Month, we recognize her for not only building a successful brand but for empowering her community and setting a standard of excellence for Black-owned businesses everywhere.

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