MEXICO CITY, MEXICO - AUGUST 23: Floyd Mayweather poses for photos during the ceremonial weigh-in ahead of his exhibition fight against John Gotti III , in Mexico City, Mexico on August 23, 2024. (Photo by Daniel Cardenas/Anadolu via Getty Images)
Floyd Mayweather, the undefeated boxing legend, has once again made headlines. This time, it’s not for his prowess in the ring but for a jaw-dropping purchase. Mayweather has become the first person to own all four watches in the exclusive Avi & Co Hue collection, spending a cool million dollars in the process.
Million-Dollar Timepieces: Mayweather’s Latest Luxury Acquisition
Mayweather, true to his “Money” moniker, recently showcased his latest extravagant purchase on social media. The retired boxer proudly displayed four stunning timepieces from the Avi & Co Hue collection. Each watch, priced at $250,000, contributes to the million-dollar total.
In his social media post, Mayweather praised the craftsmanship of Avi & Co. He stated, “When the craftsmanship at @aviandco is this impeccable, choosing just one watch wasn’t an option… so I bought all four from the exclusive ‘Hue Collection.'”
The Hue Collection: A Rainbow of Luxury on Your Wrist
The Hue Collection by Avi & Co is a testament to luxury watchmaking. Each timepiece in the collection boasts an impressive array of precious stones. The Hue Pink Ice, unveiled in July, features 945 natural pink sapphires weighing 110 carats.
Similarly, the blue version contains 108 carats of sapphires. The green watch showcases 115 carats of tsavorites. Lastly, the red timepiece dazzles with 105 carats of rubies. Each watch in the collection is a masterpiece of jewelry craftsmanship.
Mayweather’s Relationship with Avi & Co: More Than Just Business
Mayweather’s purchase goes beyond mere luxury acquisition. It represents a friendship and business relationship with Avi & Co. The boxer already owned seven Avi & Co watches before this purchase. He expressed his admiration for the jeweler’s work and availability.
“It’s hard to choose one watch; they are all exceptional timepieces,” Mayweather said. He added, “I am proud of Avi and support him. He is my friend, and if I want to hang out with him, I can.”
The Significance of Mayweather’s Purchase in the Luxury Watch Market
Mayweather’s million-dollar purchase highlights the growing trend of ultra-luxury watches. It also underscores the boxer’s status as a major player in the luxury goods market. His ability to purchase an entire collection speaks to his wealth and influence.
This acquisition sets a new standard in the world of luxury timepieces. It demonstrates the appeal of exclusive, limited-edition collections to high-net-worth individuals. Mayweather’s purchase may inspire other collectors to seek out similar unique collections.
The Future of Luxury Watches: Personalization and Exclusivity
Mayweather’s purchase of the entire Hue Collection points to a growing trend in the luxury watch market. Collectors are increasingly seeking unique, personalized experiences. They want watches that not only tell time but also tell a story.
Avi & Co’s success with Mayweather showcases the importance of building relationships with clients. It highlights how personalized service can lead to significant sales in the luxury market. As the luxury watch industry evolves, we may see more exclusive collections catering to individual tastes and preferences.
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