How I Grew My Facebook Page

Photo by Timothy Hales Bennett on Unsplash

When I created my Facebook page, I thought getting many followers would be particularly hard, if not impossible.

I started from zero on a very low budget, and I didn’t know much about social media marketing.

Also, I remember I created a Facebook ad to promote my page and let it run for a few days.

Not seeing the results I was expecting, I made the mistake of giving up, leaving the page abandoned for almost five years.

I had around 500 page likes on my Facebook page at the time. Which is not bad: when you reach 500 page likes on Facebook you also start to get more engagement.

However, it was not enough for me.

Two months ago, I decided to give it a try again, so I updated the page and its description and started to share quality content.

Then I promoted the page and some posts on a low budget and tested different target audiences, and it eventually worked.

Last month, I reached my first 5,000 likes, and yesterday I crossed the 10,000 Facebook page likes milestone.

It made me feel particularly satisfied and motivated, considering the very basic knowledge and low budget I started with.

And believe me, if I could reach a large number of Facebook followers on a low budget and in a short time, you definitely can too.

Now I want to share with you the things that helped me find the right formula to reach 1,000 page likes per week.

Knowing the Purpose of Your Facebook Page

If you want to grow your following, the first thing you need is a clear idea of your Facebook page’s main goal.

Think about why you created — or are creating — a page in the first place. Do you want to drive traffic to your website? Do you want to give visibility to your business and reach more potential clients?

Whether you have a business to promote or your page is just for fun, a clear purpose is essential if you want to reach your target audience.

For example, my Facebook page’s main goal has always been to grow a tribe of people interested in wellness and personal development, provide them with motivational high-quality content, and redirect them to my website — where they can find more content about wellness and self-improvement.

If you have a clear page goal, you know where you have to allocate your time, energy, and money so you prevent waste.

Also, a defined purpose is essential to conveying a clear message to your followers and potential audience about what your page is about.

Learning as Much as You Can About Facebook Ads

When I was getting started with Facebook ads, I found the Business Help Center pages particularly useful.

The Help Center was of great support because I could find all the information I needed.

I consider it the Bible of Facebook advertising, and learning the basics has been essential to defining the ideal audience for my page and reaching a high number of Facebook page likes.

After getting some basic knowledge through the help pages, I also followed an online course on Udemy. On learning platforms like this, you can find high-quality courses as the system is based on trustworthy customer reviews.

Not to mention, you can often find huge discounts even for great courses.

For example, I bought the Facebook course I was mentioning for just €10. It was of great help as I learned a lot about social media and Facebook marketing.

Also, remember that an essential part of this learning process is to practice and test — a lot — without giving up.

If something doesn’t work, it’s OK.

Don’t get frustrated — just try something different. However, when a Facebook campaign does work, make sure to scale it.

Recommended read: How I Built an Online 5-Figure Business While Working Full Time

Promoting Your Page and Posts

Promotion of your page

After you have created a Facebook page with a defined purpose, the first step is to invite your friends and clients. This will help create your base of followers and build credibility.

Once you get the first likes, you can create a Facebook page ad to reach more followers.

Screenshot provided by the author

Promotion of your posts

I usually promote high-performing posts for one or two days, with a €1 daily budget. Promoting your posts is important and has several benefits:

• It gives visibility to your post.
• It gives visibility to your page.
• When a person who doesn’t follow your page (yet) reacts to your post, you can invite them to like your page — for free. All you have to do is click on the number of likes and go to the list of people who reacted to the post.

The basics of Facebook ads

Whenever you create a Facebook ad from your page, you can set:

• Its text, title, and image.
• The target audience (country/region/city, age, gender, demographics, interests, and behaviors).
• Placement (where your ad will appear — for example, desktop newsfeeds, mobile newsfeeds, Messenger ads, Instagram feeds).
• Budget (the minimum is €1 or $1 per day).
• Duration (the minimum is one day).

Important remarks about targeting:

• Location, gender, and age. You should always make the most out of this option and choose the location, gender, and age of the people you want to target, according to what your page or post is about. For example, if your page is about fashion or makeup, you will probably target women. If you have a business in Madrid that you’re trying to promote, you’ll target Madrid — or its region.
  
• Interests. Another important targeting option I use a lot is the audience’s interests. It allows you to target the followers of similar pages. Here I’m talking about pages that already have thousands or millions of page likes. For example, my page is about personal development and wellness, so I’ve always included great names, such as Jim Rohn and Wayne Walter Dyer, among the interests of my target audience.
  
• Behaviors. Depending on your Facebook page type, some behaviors can be particularly useful to target your ideal audience. For example, if you include the behavior Engaged Shoppers in the targeting options, you can target people who are known to buy online and are likely to do it again.
  

Screenshot provided by the author

If you learn to use Facebook’s ad targeting options correctly, you will also reach the right audience that’s interested in your page and actively interacts with it, and your budget will be well invested.

Target your followers’ friends

When it comes to promoting your posts, something I always recommend is to target your page followers’ friends. This is one of the most effective targeting techniques that I use.

When people see their friends already follow your Facebook page, they’re more likely to react to your post and also follow your page.

To do this, when creating an ad, you can choose the audience “People who like your Page and their friends.”

Screenshot provided by the author

Consistency

Consistently posting

Once you have your first followers and are promoting your page, it’s important to consistently create and post good content.

Whether you’re going to promote it or not, consistently posting is essential to keeping your public engaged and generating more page likes.

If your content is good, your followers are going to not only react and comment on it, but they’ll also share it. When your content is consistently shared, your page grows and so does its online reputation.

When you have a tribe of followers interacting with and sharing your content, your organic reach will exponentially increase — that is, more people will see your page and posts without paid distribution.

Remember: The more you create and post good share-worthy content, the more it gets shared and your page gets visibility. This is one of the ways your page following will grow.

Always engage with active followers

Another thing I always do is engage with followers who comment on or share my posts. This is a great way to encourage them to keep interacting with the page.

For example, if they share a post, you can simply react to their posts, or leave a comment if you prefer.

How to Get 1000 Facebook Page Likes Per Week - Final Thoughts

In essence, it all comes down to learn, test, improve, and repeat.

This means reading and watching high-quality content on how Facebook ads work, learning by practicing and testing, consistently posting, and using what works for you.

If you’re willing to put in the work and follow the advice given in this article, you can definitely reach 1,000 — and more — Facebook page likes every week, even if you start on a low budget.

I don’t have any affiliations or relationships with any of the apps or websites mentioned here in this article, which means you’re getting my full, transparent opinion.

Originally published on Wealthendipity.