Fact Check: Fisher-Price Selling 'My First Dealer Kit' for Children?

Claim:

An image shared on social media in 2024 authentically showed a Fisher-Price "My First Dealer Kit" for children.

Rating:

Fake ( About this rating? )

In early September 2024, social media users resurfaced a claim that toy company Fisher-Price was selling a "My First Dealer Kit." Items resembling a gray hoodie, firearm, cash and marijuana were included in the package.

One Facebook user who shared an image of the purported kit wrote: "'My first dealer kit' by Fisher-Price Get em before they gone lol n yes they are real hahah."

Similar posts also appeared in August on X , YouTube , Threads and 9GAG .

https://www.facebook.com/photo/?fbid=857070469899566&set=a.133057992300821

Though the origin of the image was unclear, several indications — such as some words being misspelled and the inconsistency of Fisher-Price's branding — suggested it was made using generative artificial intelligence software. For this reason, we rated this claim and the image as "Fake."

For example, the box read "Fisher Picce" instead of "Price" and "KT" instead of "KIT."

Lettering and logos across the box were also misshapen or filled with nonsensical words and figures, which further suggested the image was created using AI software.

(Snopes compilation)

Online AI detection program Hive Moderation determined the post was 99.8% "likely to contain AI-generated or deepfake content."

(Hive Moderation)

Mattel, the parent company of Fisher-Price, did not include such a product on its online inventory list as of this writing. We asked Mattel for comment and will update this article if we receive a response.

Snopes has previously looked into other fake children's products, such as the " My First Vape " toy, a " Happy Hour Playset ," the " My First Hookah " and a Fisher-Price " My First Séance " kit.

Sources:

Evon, Dan. "Is 'My First Hookah' a Real Toy?" Snopes, 16 Dec. 2021, https://www.snopes.com//fact-check/is-my-first-hookah-a-real-toy/ .

Hive Moderation. https://hivemoderation.com/ai-generated-content-detection . Accessed 3 Sept. 2024.

LaCapria, Kim. "Fisher Price Happy Hour Playset." Snopes, 7 Dec. 2016, https://www.snopes.com//fact-check/fisher-price-happy-hour-playset/ .

MacGuill, Dan. "Is the 'My First Vape' Children's Toy Real?" Snopes, 11 Sept. 2017, https://www.snopes.com//fact-check/my-first-vape-toy/ .

"Search: 0 Results Found for '"My First de Fer Kit."'" Mattel Shop, https://shop.mattel.com/search?q=%22my+first+de+fer+kit%22 . Accessed 3 Sept. 2024.

Threads. https://www.threads.net/@official5starfranchise/post/C-s64o3y2Oo . Accessed 3 Sept. 2024.

YouTube. https://www.youtube.com/watch?v=qepm290Jubg . Accessed 3 Sept. 2024.