Madewell Builds Out a Denim Wardrobe for Fall

Madewell is embracing “ denim dressing ” for Fall 2024.

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The J.Crew Group-owned brand delivers “breadth and depth in the form of fits and washes” including an array of non-jean denim pieces.

The women’s assortment is a direct response to consumers’ appetite for more wide-leg shapes, rigid offerings and a variety of rises, Madewell stated, adding it “doubles as the blueprint for effortless everyday dressing.”

The Low Slung Baggy jean, a fit designed to sit low on the hips and puddle at the hem, is new for the season. The rigid jean is available in three washes: dark wash Moffat, light vintage wash Hamburg and black Kingswood wash with a vintage orange peel effect. “This approachable spin on the slouchy jean trend is sure to stay on rotation this fall,” Madewell stated.

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Leaning into demand for loose and wide fits Madewell is bringing back the Superwide-Leg jean, a high-rise rigid jean with cuffed hems, and the Darted Barrel-Leg jean. An iteration of the horseshoe jean , the barrel fit is designed to sit naturally at the waist with a slight dangle and darts at the knees. Madewell noted that the jean is quickly becoming one of its best sellers of the year.

Beyond jeans, Madewell bows a crewneck vest and circle midi skirt with Madewell’s mid-blue Java wash and an oversized cotton/ Tencel denim shirt dress. It taps into the western trend with a snap button western shirt and midi shirtdress and into utility with a long-sleeve coveralls and garment-dyed belted straight cargo pants.

The men’s line includes a Straight-Leg jean in raw selvedge, the 1991 Loose Straight Jean in six washes, a denim shirt-jacket and a western shirt in vintage canvas and light indigo.

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