Blue Cast: Unspun’s Beth Esponnette on the Impact of ‘Intentional Manufacturing’

The modern fashion industry operates under a push model, where companies try to predict what will resonate with consumers, produce goods and then send them to stores in the hopes that they sell. As Unspun founder Beth Esponnette explained on the latest episode of our Blue Cast podcast, this has led to significant waste, with 30 percent of goods manufactured never finding a place in customers’ closets. Part of the problem also stems from the fact that merchandise is not tailored to the individual shoppers’ tastes and bodies, which contributes to their choice to skip buying.

Mills Update: Japan Producers on What's Driving Demand and Denim Developments

“We have products that we make before we know that they have a home,” Beth told Lenzing’s head of global business development – denim Tuncay Kilickan. “We make them, and then we pray when we put them into a store that someone’s going to love it.”

Read more on Carved in Blue .

Retail Box: How Brands are Using TENCEL™ for Denim Garments

This article is one of a series on Rivet from Lenzing’s Carved in Blue denim blog. From conversations with the experts behind the mills that make some of the world’s most-wanted denim to the global brands bringing novel denim made with TENCEL™ Lyocell and Modal to the market, Carved in Blue shares the stories of those whose roots run deep with denim. Visit www.carvedinblue.tencel.com .

Lenzing Receives Platinum CSR Rating from EcoVadis