Chain Reaction: Kelly Martinez of ePost Global on Sustainably Simplifying Returns and Packaging

Chain Reaction is Sourcing Journal’s discussion series with industry executives to get their take on today’s logistics challenges and learn about ways their company is working to keep the flow of goods moving. Here, Kelly Martinez, founder and co-president of ePost Global, discusses how the international parcel and mail shipping solutions service is helping businesses sustainably streamline global distribution while increasing customer satisfaction and why adopting sustainable alternatives can help save on shipping costs.

5 Questions with Sourcing and Labor Editor Jasmin Malik Chua

Name: Kelly Martinez
Title: Founder and co-president
Company: ePost Global

What industries do you primarily serve? Which industry do you think has the most to teach fashion about improving their supply chain logistics?

We primarily serve industries such as apparel, accessories, health and beauty, cosmetics, books, electronics, supplements and subscription boxes. We also work with marketplaces that sell a variety of items.

I think the electronics industry offers valuable lessons for the fashion sector, particularly in supply chain logistics. For example, when you purchase a higher-priced electronic item, a restocking fee is often charged for returns. This approach could be advantageous for fashion, where customers frequently order multiple sizes or styles and return most of them. Implementing a similar fee in fashion could help reduce excess inventory and minimize waste, preventing goods from ending up in landfills.

What are the main things brands and retailers could do right now that would immediately improve logistics?

Brands and retailers can start by optimizing their packaging. Although many companies have made progress, there’s still potential to improve by using smaller boxes or padded envelopes to reduce excess space. Additionally, more sustainable packaging options, such as biodegradable mailers, are now available. Adopting these alternatives can minimize environmental impact while also saving on shipping costs.

Another key area to address is simplifying the returns process and improving reverse logistics. Some customers are hesitant to return or donate merchandise due to concerns about it ending up at swap meets. It’s essential to find better solutions than simply discarding or destroying excess returns.

When it comes to supply chain logistics challenges, there are things companies can fix, and things that are beyond their control. How can the former help the latter?

Companies can address challenges within their control by diversifying their suppliers and focusing on data quality. Having different suppliers that specialize in various areas provides more options if hurdles arise—like natural disasters or geopolitical events affecting specific regions.

It’s also crucial to focus on data quality and understanding where materials are going to make informed decisions. This requires robust tracking systems that provide real-time visibility of inventory and shipments. By analyzing historical data on shipping routes, companies can also identify bottlenecks or frequent delay points and adjust their logistics strategies accordingly. Good data can also help predict seasonal demand fluctuations and allow companies to optimize their inventory levels.

What areas of logistics aren’t receiving the industry attention they deserve?

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I believe two areas deserve more attention: reverse logistics and green initiatives.

For reverse logistics, we need to focus on ways to repurpose returns and make them useful. As noted, this is particularly important in the fashion industry, where return rates are high. Innovative approaches could include using artificial intelligence (AI) to predict which items are likely to be returned and adjusting production accordingly or developing circular economy models where returned items are refurbished or upcycled.

As for green initiatives, while more companies are looking at using efficient vehicles, we need to consider additional layers of sustainability in our operations. We also need to think about creating products that last longer and finding ways to make money from enhancements rather than constant replacement.

What is your company doing to make the movement of goods more sustainable?

At ePost Global, we’re at a stage where we’re trying to figure out the best practices in the industry and what the market is demanding in terms of sustainability.

We’re starting with the basics like recycling and looking for ways to be more efficient in our operations. We’re also exploring vehicles with cleaner fuel or technology that we can adapt to, recognizing that transportation is a significant contributor to our carbon footprint.

We’re also looking at our partners and understanding their green policies. As we use a network of final-mile carriers, it’s important to understand their sustainability practices and work with vendors who align with our goals.

Are you optimistic about the state of supply chains in the next few years?

Yes, I’m optimistic about the future of supply chains. We’re on the brink of transformative technological advances, especially with AI. From predictive analytics to autonomous vehicles, these innovations promise to significantly enhance efficiency and reliability.

Additionally, the push for sustainability is inspiring. We’re likely to see more innovation in sustainable packaging and green transportation solutions. This shift isn’t just beneficial for the environment—it’s becoming a competitive edge as both consumers and businesses increasingly prioritize eco-friendly options.

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