Cargo pant aficionado Sanctuary has a new partner for denim.
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Supply chain giant Li & Fung Limited has entered a licensing partnership with contemporary apparel brand to produce and distribute a new line of women’s premium denim.
The first collection will debut in February 2025 at specialty retailers and department stores on Sanctuary’s website. It will also be available for wholesale distribution nationwide.
The partnership with Li & Fung allows Sanctuary to significantly expand its denim category. The new line will honor Sanctuary’s modern lifestyle aesthetic and commitment to sustainability, while broadening the brand’s denim offerings across both core and fashion-forward styles. The collection features responsibly sourced cottons and recycled materials, and eco-friendly washes that minimize water usage and chemical waste.
The companies said the collection “represents an exciting opportunity to bring premium, sustainably made denim to customers seeking modern, versatile fashion.” It will include skinny, crop, straight, bootcut, slim wide, wide, and barrel cuts. Denim shorts will be offered in a range of short cuts and 5-inch and 6.25-inch inseams. Washes will range from white, light, medium, dark, and black colorways.
Aligning with the head-to-toe denim dressing trend, the collection will also encompass A-line denim skirts, boyfriend jackets, and boxy fit jackets.
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In 2022, Sanctuary brought its denim business in-house after it was paused for one season during the Covid-19 pandemic. The brand previously had a year-long licensing agreement with One Jeanswear Group .
“We are passionate about continuing to deliver the perfect-fitting pant, building on our legacy as master pant makers and creators of the original ’90s cult cargo,” said Deb Polanco, Sanctuary co-founder and chief creative officer. “By harnessing Li & Fung’s expertise and global capabilities, we will respond to an ever-growing consumer demand for more great Sanctuary denim styles, while also remaining faithful to our brand’s DNA and mission. This spring, we cannot wait for our customers to shop the new denim collection and become obsessed with their new favorite jeans, shorts, or jacket.”
Li & Fung’s jeanswear segment leverages intel from its market intelligence team, sustainable finishing technologies, digital design and Jeanologia’s Environmental Impact Measurement (EIM) system. The company has built deep category expertise in denim through investing in category experts in design and product development, fabric innovation, wash, and laser treatments.
“We have long admired Sanctuary’s dedication to craftsmanship, quality, and sustainability, and we are thrilled to channel these attributes into our new collection of premium denim. These modern, timeless pants and tops will seamlessly complement Sanctuary’s comprehensive lifestyle collection, ensuring the perfect fit and style for all occasions,” said David Miller, executive vice president of supply chain solutions at Li & Fung.
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