Local Grand Strand Brewing Co. and Myrtle Beach Launch Official Beach Beer

Myrtle Beach and Grand Strand Brewing Company have launched Beach Easy beer, the official beer of The Beach. The beer became available on March 14, 2024, at Grand Strand Brewing Company and will soon be sold at local retailers and restaurants. Stuart Butler, Chief Marketing Officer at Visit Myrtle Beach, said the official beer showcases Myrtle Beach's growing craft beer scene and offers a taste of the beach life to locals and visitors.

Beach Easy is a wheat beer that reflects the laid-back, sunny lifestyle of Myrtle Beach. The partnership with Grand Strand Brewing Company aims to highlight the unique lifestyle and vacation experience in the 14 coastal communities of the Grand Strand. The can's artwork is designed to be a welcoming symbol of the South.

Clayton Burrous, Owner of Grand Strand Brewing, is enthusiastic about the expanding beer scene in Myrtle Beach. He mentioned that the local community supports the breweries that have opened recently. This beer release is a significant milestone for the local beer industry.

The Myrtle Beach Beer Trail is a useful resource for those interested in exploring the local craft beer scene. It provides a detailed guide to local breweries, brewpubs, and beer-related attractions. The trail features a digital passport that lets participants check-in at highlighted locations using their mobile devices to earn rewards.

Myrtle Beach, also known as the Grand Strand, consists of 14 unique communities on the northeast coast of South Carolina. Grand Strand Brewing Company, a local brewery, opened in 2021 and has become a popular spot in downtown Myrtle Beach for its variety of beers.

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