Hard Rock Bet Becomes Official Sportsbook of Jacksonville Jaguars

Hard Rock Digital and the Jacksonville Jaguars agreed to a partnership on Monday to make Hard Rock Bet the official sportsbook of the NFL team. The 2024 season will mark the first season kickoff with legal sports betting in Florida.

Hard Rock Bet will elevate game days with exclusive promotions, experiences for the Jacksonville Jaguars

As the Sunshine State’s only legal sportsbook, Hard Rock Bet will elevate game days with exclusive promotions and experiences for its players and Jaguars fans in Northeast Florida and other regions.

“We’re always looking for innovative ways to provide Jaguars fans with unique opportunities and entertaining experiences,” said Scott Massey, Jaguars senior vice president of corporate partnerships.

“Through our partnership with Hard Rock Bet, Jags fans will have access to a best-in-class sportsbook app, free-to-play casino games, and chances to make ‘money-can’t-buy’ memories.”

According to the news release, the multi-faceted partnership includes a variety of co-marketing elements with marquee signage. Digital, CRM, and social campaigns were also mentioned for throughout the season.

Additionally, Hard Rock Bet players will receive backstage pass experiences at EverBank Stadium. In fact, they will have exclusive VIP access to Jaguars off-site events as well.

Jaguars app will feature free-to-play games linked via the sportsbook’s Neverland Casino social gaming platform

Furthermore, Hard Rock Games will also help entertain Jags fans on the team’s official Jaguars app. Free-to-play games will be linked via the Hard Rock Neverland Casino social gaming platform.

“Hard Rock Bet is thrilled to Roll with the Jaguars and engage fans in DUUUVAL and beyond with our top-rated app,” said Nick Menas, Hard Rock Digital’s Managing Director, Corporate Strategy.

“We’re proud to be the sportsbook for every kind of player. … We look forward to enhancing game days by bringing Jags fans closer to the action than ever before.”

Hard Rock Bet recently launched its ‘Roll With Us’ fall campaign. The campaign was produced by creative agency 72andSunny New York. This event welcomed players of all types to play on its easy-to-use app and online sportsbook.

Of course, Hard Rock Bet offers an integrated New Jersey online casino-sportsbook platform. The company also operates a “sports only” experience in Arizona, Florida, Illinois, Indiana, Ohio, Tennessee, and Virginia.

Hard Rock Bet is available for download via iOS and Android. The app is one of the highest rated on the market, with 4.9 stars in the App Store and 4.8 stars in the Google Play Store. It can also be played on desktop via HardRock.bet.