ESPN BET Retail Sportsbook Unveiled at Hollywood Casino at Kansas Speedway

ESPN BET expanded its retail sportsbook with an unveiling at Hollywood Casino at Kansas Speedway last month. The revitalized sportsbook with ESPN BET branding will continue to provide customers with a modern sports viewing and betting experience.

Hollywood Casino at Kansas Speedway rebranded its sportsbook to ESPN BET Sportsbook in August

The opening of the ESPN BET Sportsbook furthers brand connectivity between PENN Entertainment’s retail casino and online sports betting platform. Of course, the ESPN BET sportsbook is located at the back of the main casino floor.

According to ESPN’s news release, the sportsbook offers guests 30 betting kiosks, five betting windows, 15 video poker machines, and 34 HDTVs. Additionally, it also features a 20-foot-long screen for viewing the best sports games. This makes it easier to watch every pro football game throughout the season.

“We are thrilled to bring the ESPN BET brand to Hollywood Casino at Kansas Speedway, offering our customers a dynamic new way to engage with our distinctive entertainment options,” said Lydia Garvey, Vice President and General Manager of Hollywood Casino at Kansas Speedway.

“Leveraging the ESPN BET brand allows us to better deliver the high-quality experience that both seasoned and new bettors anticipate from our casino. We invite patrons from Kansas, Missouri, and beyond to enjoy the premier sportsbook experience in the Midwest.”

Customers who placed at least a $20 bet with their PENN Play card received sportsbook merchandise last month

On Thursday, Aug. 29, 810 radio WHB had its broadcast “The Zone” with Jason Anderson and Sterling Holmes from 10 a.m. to 2 p.m. from the ESPN BET Sportsbook.

Furthermore, customers who placed a bet of $20 or more with their PENN Play card received ESPN BET merchandise and a chance to win a piece of local sports memorabilia.

“We’re the ONLY sportsbook where you can earn PENN Cash and PENN Play tier points every time you bet! … Types of wagers include straight bets, parlays, matchups, futures, prop bets, in-play betting and more,” the description reads on Hollywood Casino at Kansas Speedway’s website.

ESPN BET launched in November 2023. The sportsbook combines ESPN’s industry-leading brand and multi-platform reach with PENN’s proprietary in-house technology and deep sportsbook operational expertise.

Moreover, ESPN BET is currently available for online sports betting in 18 jurisdictions, including Kansas. The ESPN BET Sportsbook at Hollywood Casino at Kansas Speedway is one of several branded retail locations opening across PENN properties this fall, pending applicable regulatory approvals.