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  • Stephen L Dalton

    Disastrous business moves from history

    2023-01-21

    At some point in school, every kid has heard the story of the Lenape Natives selling Manhattan Island to Peter Minuit of the Dutch West Indies Company for what equaled about $24 worth of trinkets and beads. But was that the worse deal ever?

    https://img.particlenews.com/image.php?url=3hOPry_0jwLLqk600
    Manhattan Island with online shopping carts.Photo byDreamstime #121827521.

    Imagine if you could put Manhattan Island in your shopping cart today.

    Although this is a historical perspective, some author "opinion" is included to keep the deals in context.

    What is not widely known is that the Natives also got a jar of mayonnaise, a loaf of bread, two pairs of wooden clogs, and a box of Quaker oats. That sweetened the deal a bit, and if you look more closely, the 60 Guilders were worth more like $950 than the widely circulated $24. [1] However, that's a few trillion dollars short of an equitable deal.

    These horrendous one-sided deals are not in order from first to worst, just general information. Let’s look at what history records as perhaps the worst deals ever made, depending on which side of the deal you fall.

    The Louisiana & Alaska purchases

    One could argue all day, which was the worst deal for the French or the Russians, but no one would dispute the importance of either agreement for the USA.

    For this article’s purposes, we will call the two purchases a win for the US and a tie as far as the worst deals ever for France and Russia.

    The young US nation paid France about $15 million for the 828,000 square miles of Louisiana Territory, or about three cents an acre. The territory that would eventually become 15 states stretches from the Gulf of Mexico to the Canadian border and from the Mississippi River west to the Rocky Mountains.

    Then-President Thomas Jefferson feared Napoleon would seek to control travel and commerce on the Mississippi River by dominating access through New Orleans.

    The day that France takes possession of New Orleans…we must marry ourselves to the British fleet and nation. [2]

    Strictly measuring the deals on a price per acre basis, the Alaska purchase for $7,200,000 in 1867 from Russia was better for the US at about two cents per acre than the Louisiana purchase for three.

    Plus, Alaska’s 586,412 square miles of territory, famously known as “Seward’s Folly,” turned out quite well for the US when oil was discovered there, and of course, gold. [3]

    Wayne’s sale of Apple Computer

    When Apple Computer started, there were three partners, though not equal participants. Steve Jobs owned 45%, Steve Wozniak 45%, and Ronald Wayne 10% formed the partnership on April Fool’s Day in 1976. It took only 12 days to find out who the biggest fool was when Wayne sold his 10% stake in the company to Wozniak for $800.

    He was so worried about failure he sued a year later to get his name taken off the $15,000 SBA loan they took out to get started. He got another $1,500 for that. Talk about fear of failure. He would eventually sell his copy of the original contract at auction for $1.6 million, but it is rumored he lost most of that gambling. Wayne now lives in a trailer park outside Vegas.

    Apple computer is worth approximately $1 trillion now. His 10% stake would be $100 billion, easily one of the worst deals in history. [4]

    Babe Ruth’s sale by the Boston Red Sox to the NY Yankees

    Most baseball fans are aware of the sale of George Herman “Babe” Ruth to the NY Yankees by the Boston Red Sox for the sum of $125,000 in 1920. The ridiculousness of this trade cannot be overstated.

    Nearing the end of his contract, Ruth wanted the Red Sox to double his salary from $10,000 to $20,000, an unheard-of amount at the time. And much of the newspaper's banter was that the Babe was done with baseball.

    The outfielder and pitcher had played for the Sox for six years and carried them to three World Series championships. H. Harrison Frazee, the Red Sox owner, was in debt up to his eyeteeth and wanted to buy a theatre to produce a play.

    When he was informed of the trade, Ed Barrow, Boston’s manager, told the owner, “I thought as much. I felt it in my bones. But you ought to know you’re making a mistake.”
    One reporter called it “...the greatest financial swindle since the purchase of Manhattan Island.” Both deals were tremendous commercial successes for New York City.

    In the year after the trade, Ruth would hit 59 HRs. There was perhaps never a more significant mistake in baseball or business. The Sox would not win another World Series for 84 years, while the Yankees would win 27, an MLB record. [5]

    Excite wasn’t excited about buying Google at the time

    The Excite search engine had the opportunity to buy Google in 1999 for just $750,000. Excite refused, and Google would later be sold to Ask Jeeves for $343 million. Excite ran a distant second to Yahoo when you look at search traffic at the time of the no deal. Google is now a trillion-dollar company.

    Many believe the deal fell through because Larry Page told Excite, “If we come to work for Excite, you need to rip out all the Excite technology and replace it with Google’s search.” There was a reluctance at Excite to do that because most metrics pointed to Excite’s search engine being equal to or better than Google’s. [6]

    Blockbuster refused to partner with Netflix

    In September of 2000, Blockbuster could have bought Netflix for $50 million. Randolph and Hastings, co-founders of Netflix, had previously turned down an offer from Amazon, but now their business was on the ropes.

    Blockbuster had everything going its way. The new CEO John Antioco had turned things around financially for the company. They had just gone through an initial public offering (IPO) that raised $465 million for the company.

    What’s more, Netflix, then a mail-order DVD provider, was looking at an annual loss of around $50 million.

    Needless to say, Blockbuster did not take the $50 million, nor even counter with an offer of their own. Within 15 years, Blockbuster would be entirely gone, and Netflix is now worth about $131.27 billion. [7]

    Electronic Data Systems (EDS) refuses to buy Microsoft (MS)

    In 1979, EDS was worth around $1 billion. They were looking to buy a computer company to produce software, but Ross Perot, a billionaire, didn’t want to pay Bill Gates what he called “really way too high” a price of around $50 million for MS, which is now worth more than a trillion dollars.

    What did Perot say about the deal? “I consider it one of the biggest business mistakes I’ve ever made.” [8]

    References:

    [1] https://mwmblog.com/2019/09/15/the-true-story-of-the-sale-of-the-island-of-manhattan/
    [2] https://www.history.com/topics/westward-expansion/louisiana-purchase
    [3] https://www.history.com/this-day-in-history/u-s-takes-possession-of-alaska
    [4] https://www.macworld.co.uk/feature/apple/history-of-apple-steve-jobs-mac-3606104/
    [5] https://www.nytimes.com/2019/12/30/opinion/babe-ruth-yankees-baseball.html
    [6] http://www.internethistorypodcast.com/2014/11/the-real-reason-excite-turned-down-buying-google-for-750000-in-1999/#:~:text=Why%20Excite%20Said%20No%20To,opposed%20to%20Yahoo's%20vaunted%20directory.&text=And%20Vinod%20said%20they%20would,lot%20of%20money%20on%20Excite.
    [7] https://www.inc.com/minda-zetlin/netflix-blockbuster-meeting-marc-randolph-reed-hastings-john-antioco.html
    [8] https://archive.seattletimes.com/archive/?date=19920614&slug=1497096

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    About the author

    Stephen Dalton is a native of Old Town, ME, and a retired US Army First Sergeant with a degree in journalism from the University of Maryland. He is a Certified US English Chicago Manual of Style Editor. Top Writer in Travel, Food, Fiction, Transportation, VR, NFL, Design, Creativity, Short Story, and a NewsBreak Community Voice Pro.

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