The Worst Selling Cars: Subaru Baja, Bugatti Veyron, Studebaker Wagonaire

Photo byTim FosteronUnsplash

I wrote two previous articles about the worst performing cars ever and the ugliest cars ever. Now it is time to cover some of the worst selling cars ever.

Sometimes cars don't sell because of poor performance, sometimes because they are ugly, and sometimes, often times actually, because of both.

Subaru Baja

Long before Elon Musk's weird looking Cyber Truck there was the Subaru Baja. This actually wasn't a bad performing vehicle at all. Maybe Subaru was thinking they could capture the popularity of the old Subaru Brats and the fame that the WRX had gotten during its amazing run in the 1990s as a top rally car. Whatever they were thinking it didn't translate to good sales. In the four or so years it was available the Baja only sold about 30,000 units, less than 10,000 a year. Good news for those that might want to own one though since they go for about $3000-$13000 now.

Bugatti Veyron Grand Sport Vitesse

You might be thinking, these things are $2.5 million, so who cares if they haven't sold the last 40, they only made about 450 of them anyway. That isn't a bad argument, but I imagine Bugatti isn't happy sitting on $85 million worth of inventory. So, why haven't 40 rich dudes ponied up and bought these super cars? No idea. Certianly all the reviews I've read and watched heap nothing by praise on these cars and they aren't exactly ugly. I guess maybe the millionaires and billionaires have decided $2.5 million can be better spent elsewhere when it comes to super cars.

Studebaker Wagonaire

Studebaker actually had a pretty good reputation as an automaker for a very long time. They started building cars in 1897 and were one of the first car companies to build electric cars in 1902. From 1912 onward their cars were known as reliable, durable, and often innovative.

The Wagonaire wasn't a bad car in its day either (1963-1966). Some people even argue that it was the first cross-over vehicle. But despite its advanced features like the first retractable roof, Studebaker went out of business in 1967. The poor Wagonaire's less than stellar sales probably contributed to Studebaker's demise.

Though Studebaker is long gone the Wagonaires are still somewhat popular with collectors and can be seen occasionally at classic car shows so maybe it had redeemed itself at least a little bit.

This is the last article in the three part series I wrote about the worst cars ever made. I hope you enjoyed them.