Uber Safari launching this week as company promotes conservation

Uber announced on Monday, Sept. 30, that it is getting into the safari business. The rideshare company said that it's allowing customers in Cape Town, South Africa, to hail its services starting on Wednesday, Oct. 2, for a wildlife adventure.

Here how it works, Uber customers will be able to open the rideshare app and select "Uber Safari" on the home screen. Customers will then have to choose their date, pick-up and drop-off locations, and then wait to see if their trip is confirmed. Once confirmed, they'll be swept away and have the chance to see lions, elephants, cheetahs, rhinos and more.

Uber said that every booking will "help protect endangered species and ensure the preservation of South Africa's rich biodiversity."

Reservations will open on Wednesday , Oct. 2, and be bookable for 90 days. Customers will need to give 24 hours advance notice before booking their safari and the experience is a flat fee of $200 for up to four guests. The service is only available on Fridays and Saturdays.

This isn't the first attempt by Uber to branch out its services. Earlier this year, Uber offered luxurious "champagne-fueled trips" in France and last year it launched hot air balloon rides in Turkey.

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