New top candy this year as Americans spend almost $12B on Halloween

With Halloween just around the corner, many people are still deciding on costumes but trick-or-treaters already know what treats they are aiming for. According to a 2024 ranking by CandyStory.com , M&M’s jumped to the No. 1 spot this year, dethroning long-time favorite Reese’s Cups, which came in second.

Sour Patch Kids rose two places to secure the third position. Skittles followed in fourth and Starburst came in fifth.

Hot Tamales, Candy Corn, Hershey’s Kisses, Hershey’s Mini Bars and Butterfinger followed the top five, respectively.

Halloween spending on candy alone is expected to reach approximately $3.5 billion this year. Overall, Americans are expected to spend $11.6 billion on Halloween in 2024. That's a slight decrease from last year’s record-breaking $12.2 billion.

This year, Halloween shoppers started early. Nearly half started Halloween shopping before October. Retailers like Spirit Halloween, Home Depot and even Costco began setting up seasonal displays as early as August.

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