Kelces sign $100 million deal to bring ‘New Heights’ to Amazon’s Wondery

Famous NFL brothers Travis Kelce and Jason Kelce cashed in on the success of their podcast. The hosts of "New Heights" signed a 3-year, $100 million deal with Amazon’s Wondery.

Wondery will now have exclusive rights to sell ads and distribute the weekly show hosted globally by the Kelces. Starting this week, when the show returns from a brief hiatus, Wondery will also have access to all previous episodes of the podcast and rights to create international adaptations of the podcast. Subscribers to Wondery+, the company’s paid subscription service, will have access to a commercial-free version of the show.

"New Heights" will still be produced by Wave Sports + Entertainment and available on all platforms. The video version will remain on YouTube.

"We couldn’t be more excited to team up with Wondery for the next phase of 'New Heights,'" the brothers said in a statement. "We love this show, and the fanbase that has grown with us over the last two seasons. Wondery understands the shared vision and will offer a wealth of experience and resources to take us to 'New Heights!' We are going to create some groundbreaking moments together through this partnership. We are thrilled to start Season 3 — see you soon, 92%ers!"

The 92%ers comment is a reference to fans of "New Heights," named after the 92% success rate of the Philadelphia Eagles quarterback sneak, which is also known as the "tush push”"or "brotherly shove."

Both Kelces are Super Bowl champions. Travis won his third with the Kansas City Chiefs last season while Jason retired from the Eagles after 13 years in the NFL. While Travis is attempting to win a third consecutive Lombardi Trophy and hosting a game show on Amazon Prime Video , Jason will be joining ESPN’s "Monday Night Countdown " this season.

The success of the podcast has made them household names outside of football. The show took off because of their likable personalities and got a bump from the fanbase of Travis' better half, Taylor Swift .

While they are not even close to the business prowess of Swift , the Kelces made a number of lucrative deals recently. The brothers did ads with General Mills to promote the company’s cereals and became co-owners of Garage Beer, an ale they loved when they were in college at Cincinnati.

The fame spread the wealth to the family as well. Their mom, Donna Kelce, affectionately known as " Mama Kelce ," became something of a pitch-woman herself . Jason’s wife, Kylie, also has a massive social media following and partnered with major brands like Dove .

Podcasts have become a huge moneymaker in recent years. Alex Cooper, host of the sex-positive program "Call Her Daddy," recently signed a multi-year deal worth $125 million with SiriusXM that starts next year. That deal doubles the $60 million deal she made with Spotify in 2021 .

SiriusXM also took "Smartless" from Wondery earlier this year in a 9-figure deal, a huge win for the interview show hosted by actors and friends Jason Bateman, Will Arnett and Sean Hayes.

Conan O'Brien sold his entire podcast network "Team Coco" to SiriusXM for $150 million in 2022 . O'Brien brought his show, "Conan O’Brien Needs a Friend," along with a number of other podcasts produced by his company to the satellite radio company.

Meanwhile, one of the best-performing podcasts ever made the biggest deal to date. Joe Rogan re-upped with Spotify in February 2024 in a deal estimated to be worth $250 million. That deal also removed Spotify's exclusive rights to carry "The Joe Rogan Experience," which is now available on all podcast platforms.

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