Harris-Walz campaign quickly capitalizes on Swift endorsement with new merch

The Harris-Walz campaign didn’t hesitate to capitalize on the endorsement of billionaire pop star Taylor Swift Tuesday, Sept. 10. The singer endorsed Vice President Kamala Harris on Instagram immediately following Tuesday night’s presidential debate.

In less than an hour, the campaign launched Swift-style merchandise for sale on its website, offering “Harris-Walz friendship bracelets,” priced at $20 for a pack of two. The bracelets feature beads that spell out “Harris-Walz 2024,” and by Wednesday morning, the bracelets were sold out.

All purchases of the bracelets contribute to the Harris Victory Fund.

Harris played Swift’s song “The Man” at a post-debate appearance to leverage the endorsement.

Former President Donald Trump called into Fox’s “Fox & Friends” program Wednesday morning and was asked about Swift’s endorsement of Harris.

"I was not a Taylor Swift fan," Trump said. "It was just a question of time. You couldn’t possibly endorse Biden. You look at Biden, you couldn’t possibly endorse him. But she’s a very liberal person, she seems to always endorse a Democrat. And she’ll probably pay a price for it in the marketplace."

In 2020, Swift endorsed President Joe Biden.

In Swift’s 2024 endorsement post, she urged voters to register to vote and do their own research on the issues.

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