PSA: The Best TULA 24-7 Moisture Dupe Is Only $13 (And You Can Find It at Target)

I live in Los Angeles, where we are currently in the thick of a very on-brand end-of-summer heatwave, and my skin is feeling parched, to say the least. Whenever my complexion needs an extra splash of hydration, I twist open my jar of TULA 24-7 Moisture Hydrating Day & Night Cream for some much-needed replenishment. This moisturizer is one of TULA’s best-selling formulas, thanks to its super light consistency but deeply nourishing ingredients that actually rehydrate the skin—but it’s also not cheap.

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While I think the moisturizer is worth it, I’m not always inclined to drop almost $60 on a new jar. Luckily, Target carries one of the best TULA 24-7 Moisture dupes ever, for just $13.

TULA 24-7 Moisture Hydrating Day & Night Cream $58 Buy Now Whether you’re shopping for the best heatwave skincare products or have ultra-dehydrated skin that needs some serious quenching, the TULA 24-7 Moisture Hydrating Day & Night Cream is one of the best moisturizers for dry skin. It’s enriched with probiotic extracts, which can help calm the complexion (especially in any irritated areas caused by dryness), plus squalane and peptides for deeper nourishment.

The cream is designed for both daytime and nighttime use and not only helps seal in moisture but also revitalizes the skin’s tone, texture, and overall balance. Plus, with all of that added hydration, it can even improve skin firmness and make the complexion appear brighter, too. While the price is a bit high, its versatility and effectiveness make it well worth the splurge.

Size: 1.5 ounces
Key Ingredients: Probiotic extracts, squalane, peptides, milk proteins
Good For: Replenishing ultra-dry skin

The Best TULA 24-7 Moisture Dupe

With the launch of ULTA-approved beauty products at Target came lots of high-quality and higher-priced formulas. But, just because you can now shop coveted brands such as TULA at your local Target doesn’t mean you have to splurge on on higher price tags. If TULA isn’t within your budget but you want to reap its benefits, pick up the e.l.f. Holy Hydration Face Cream , which is considered one of the best TULA moisturizer dupes around.

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e.l.f. Holy Hydration Face Cream $13 Buy Now This drugstore moisturizer might come with a budget-friendly price tag, but it packs a punch comparable to the TULA 24-7 Moisture Hydrating Day & Night Cream . It’s enriched with a blend of hyaluronic acid for lightweight and long-lasting hydration, squalane for balancing the complexion, niacinamide for improving skin tone, and peptides to support skin elasticity. Since it’s so lightweight, this moisturizer is a great choice for all skin types, especially those with oily or combination skin that feels parched and in need of more balance.

If $58 is not within your skincare budget and you want something that can give you similar results for much less, you can also find a TULA 24-7 Moisture dupe at Target for just $13.

Size: 1.8 ounces
Key Ingredients: Hyaluronic acid, peptides, niacinamide, squalane
Good For: Hydrating all skin types, including oily and combination