Pregnant Pookie Talks Beauty Secrets, Maternity Style, and Why Her Baby Will Have an ‘Effortless’ Aesthetic

Campbell “Pookie” Puckett is in her mommy-to-be era , and her beauty routine is straight fire—as her adoring husband, Jett Puckett, would say. The TikTok star is expecting her first baby, and naturally, this new chapter has her paying more attention to the skin on her belly. “I use Bio-Oil every day. I love it,” Pookie told StyleCaster. “I’m using it all over my belly, my boobs, my sides, my lower back, and thankfully, I feel like it’s working.”

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Pookie—who has teamed up with Bio-Oil on its Labor of Love campaign in honor of September being the busiest month for births—relies on the product to keep her skin hydrated and stretch marks at bay. “I’ve been using the product for a while, so it was a no-brainer when it came to incorporating it in my pregnancy beauty routine. Plus, the Labor of Love campaign is such a meaningful way to support labor and delivery staff who are so crucial to my journey and every mother’s journey, which is what the initiative is about,” Pookie shared. “Bio-Oil feels so good on the skin—especially as my belly expands and gets quite itchy.”

Outside of Bio-Oil, Pookie is keeping her pregnancy beauty routine pretty simple. “Honestly, less is more,” she told StyleCaster. “I’ve been trying to stick to the basics and not introduce any crazy products. I’m staying moisturized, treating my melasma with vitamin C, and making sure I’m packing on the SPF. I don’t do too much. I’m very demure,” she joked, referencing the TikTok phenomenon started by social media star Jools Lebron.

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As Pookie continues to embrace her changing body, her style is also evolving—but she’s not particularly fond of maternity clothes. “I really just try to size up as much as I can,” she shared. “I’m really excited about my fall style,” Pookie continued, adding that she’s looking forward to low-waist silhouettes that will highlight her growing belly. She gushed that she’s inspired by Hailey Bieber and Jasmine Tookes’ maternity style. While looking chic is a must, Pookie stressed that she’s also prioritizing comfort. “You’ll probably also see me in leggings, white tees, biker shorts.”

When it comes to her unborn baby’s style, Pookie is also being intentional. “I feel like they’re gonna have an effortless, cool look. I don’t see them rocking too much pattern. I see neutrals. They’re going to be a cool baby,” Pookie added.