Grammy Gift Lounge: Luxury, Inclusivity, and Philanthropy

For the past 25 years, Los Angeles-based entertainment marketing company Distinctive Assets has partnered with the Recording Academy to produce the official Grammys gift lounge.

Photo bySusan hornik

“It has been a privilege and honour to have been a small part of music’s biggest night for 25 years," enthused Distinctive Assets founder Lash Fary. Grammy presenters and performers took home impressive gift bags valued at $36,000 each.

Presenters and performers at the impressive gift lounge, hosted by Tom’s Watch Bar at L.A. Live and sponsored by Miage Skincare, were gifted luxury products like a Oneisall dog vacuum and grooming kit, an Aiper cordless robotic pool cleaner and a selection of Thor Kitchen wine and cooking accessories.

Photo bySusan Hornik

Many brands that were included in the gifting are female-owned, minority-owned or family-owned — something Fary truly loves to see.

"I believe our gifts are so well received, because they range from functional to fabulous while embracing inclusivity and philanthropy. Our signature Grammy Gifts have become an anticipated perk for talent, and I was particularly excited to share what we’ve curated this year.”

Photo bySusan Hornik

The gift bags also featured vouchers for a private performance by mentalist Carl Christman (valued at $25,000) and a personal sleep consultation with a neuroscientist and sleep expert at Wesper, as well as Dyson Zone headphones.

"What’s interesting is that I never really know how it’s going to all come together until sort of the final swing of this when the products start arriving!" Fary quipped.

Savvy interior designer turned sustainable entrepreuner Cate Brown luxury throw pillows was thrilled to be debuting her luxury toss pillows at the awards event.

Photo bySusan Hornik

"We work with weathy New York and Hamptons clientele, using end-cycle heritage fashion textiles and couture off cuts, (from designers like Chanel, Burberry, Oscar de la Renta, Hermes, Givenchy, Louis Vuitton, Alexander McQueen etc.) using vintage mink, leathers and recycled silks to create the pillows. It's truly an honor to be participating!"

Other highlights in the gift bag:

--1MD Nutrition offered Grammy gift bag recipients their vegan nutritional beverages. The company makes CardioFitMD, a doctor-formulated drink that took home "Best New Powdered Health Supplement" at Newsweek Magazine's Best New Product Awards in 2023.

--Providing a nutritious boost was a variety of NaturGeeks' protein bars, which have 19 grams of fiber and 11 vitamins.

--A year’s supply of Oxygenetix Oxygenating Foundation, Oxygenating Concealer and Oxygenetix swag, including the new Oxygenetix eco-friendly luxury makeup brushes

--Products and services from Music Connection, gourmet salt, self-care experience by Nativa SPA, probiotic strawberry “yoggies” by Nature’s Garden, rolling duffel bag, gold-plated “sing ring” by OOVO, a smart toy for kids called Orboot by PlayShifu, socks, products from Pardon My Fro, a beanie by PETA, beverages by Poppi, a journal from Power of Positivity, a classic bag by Sattaché, items from a mental health-focused clothing brand, serum by Serucell, jewelry care items, dog and cat superfood, body oil, skincare by SOLAWAVE, items from men’s haircare line The Hair Forge, shampoo and conditioner by TRUSS Professional, products from hair, skin and body care from WEN by Chaz Dean.