New sub-£50 fragrance suddenly becomes a mainstay in my collection of luxury and designer bottles

Superdry has just unveiled a new fragrance.

Dubbed Real 01, this is an eco-friendly, vegan formula – and it smells great!

If there's one thing I can never leave the house without, it's a good spritz from one of the best men's fragrances on the market. I've been known to leave without all manner of things – phones, wallets, keys and more have all been left behind before, but I'll never be found without a good splash of scent on.

Recently, I was able to get my hands on a new fragrance from Superdry . The Real 01 fragrance collection offers both a masculine and feminine option for different preferences.

Here, I've been testing the more masculine variant. That's a vegan formula, derived from 97% natural ingredients, too. Proof, then, that this is real by nature, not just by name.

Superdry Real 01: £45 at The Fragrance Shop
Enjoy the new Superdry Real 01 fragrance from The Fragrance Shop. At just £45, this versatile fragrance is a perfect addition to your bag. View Deal

Dubbed a 'woody-aromatic' fragrance, Real 01 is really pleasant on the nose. Top notes like bergamot and lemon essence give a pleasant, citrussy essence early on. Sage sits at the heart of this one, along with a salty accord.

All of that sits atop base notes of cedarwood, vetiver and patchouli. That's a strong and classically masculine base, and acts as a solid foundation – even once the top notes have melted away.

It's a particularly versatile fragrance, too. That beautifully crafted combination of scents means you can enjoy a fresh top note early on in the day, while those longer lasting heart and base notes will linger on into the evening with a more luxurious edge.

All in all, I've really enjoyed using this scent. While I certainly wouldn't claim to have the most expansive fragrance collection in the world, I do enjoy a diverse array of bottles from both luxury independents and household name designers.

I recently tried Jusbox Beat Cafe and was thoroughly impressed with the depth of the scent. While I won't tell you this is quite as rich, it's a really good companion fragrance – slightly lighter overall, but with a similar base profile.

What's really staggering, though, is the price tag. At less than £50 for a 100ml bottle, this is one of the best bargains in the current fragrance game. If you're looking for something low cost and high quality, look no further.