Discover How the Sunshine State is Revolutionizing the Coolibar’s Identity and Redefining the Future of Sun-Protective Fashion. Coolibar, a renowned name in sun-protective apparel, is experiencing a remarkable transformation as it relocates from Minneapolis to the sun-soaked shores of Miami. This strategic move is already reshaping the brand’s identity and enhancing its product offerings in exciting ways. The Miami climate, with its nearly constant sunshine and proximity to the beach, has dramatically elevated the company’s marketing capabilities. Unlike the constraints of Minneapolis, where inclement weather often required studio photography, the vibrant Miami backdrop allows for spontaneous, high-quality outdoor shoots. Recently, the Coolibar team captured a lively campaign for children’s swimwear on Surfside Beach, utilizing the natural beauty of their surroundings and engaging team members’ families in the process. The efficiency of this approach means the brand can deliver fresh, compelling imagery that resonates with customers much faster than before.