<body><div> Taylor Swift's Eras Tour isn't just a concert, it's a nationwide phenomenon. And we're finally feeling it. Why it matters: Her performances tonight, Friday and Saturday at Raymond James Stadium are her only stops in Florida — meaning thousands of fans from across the state are flocking to Tampa this week. <hr> The big picture: Swift could pack the stadium with 150,000-200,000 fans over the course of her three sold-out shows, bringing in a staggering amount of revenue, Creative Loafing <a href="https://www.cltampa.com/music/taylor-swifts-tampa-shows-will-achieve-something-even-u2-paul-mccartney-and-bowie-couldnt-15441811" rel="nofollow" target="_blank"> reports </a> . <nbtemplate data-id="AdPlaceholder" data-content="JTdCJTdE"></nbtemplate><ul><li> Some fans lined up outside Raymond James at least four hours early Wednesday morning to buy merchandise for sale, per the <a href="https://www.tampabay.com/life-culture/music/2023/04/12/taylor-swift-tampa-merch-truck/" rel="nofollow" target="_blank"> Tampa Bay Times </a> . </li></ul> Be smart: Hillsborough County's Office of Consumer Protection is warning residents not to fall for last-minute ticket scams, per <a href="https://www.wfla.com/news/hillsborough-county/experts-warn-of-taylor-swift-ticket-scams/" rel="nofollow" target="_blank"> WFLA </a> . Zoom in: Hillsborough County <a href="https://twitter.com/HillsboroughFL/status/1645427186814287875" rel="nofollow" target="_blank"> changed its name </a> to "Swiftborough" to get in on the fun other areas have had celebrating their Eras Tour stops. <ul><li> Glendale, Arizona, also <a href="https://www.azcentral.com/story/entertainment/music/2023/03/13/glendale-az-name-change-taylor-swift-eras-tour/69995759007/" rel="nofollow" target="_blank"> changed its name </a> , Arlington, Texas, <a href="https://www.rollingstone.com/music/music-news/taylor-swift-honored-temporary-street-sign-arlington-texas-1234707320/" rel="nofollow" target="_blank"> renamed a street </a> and Vegas <a href="https://www.reviewjournal.com/entertainment/entertainment-columns/kats/taylor-swifts-eras-tour-inspires-light-show-at-gateway-arches-2748704/" rel="nofollow" target="_blank"> illuminated its Gateway Arches </a> . </li></ul> What's ahead: No word yet on whether Swift will accept <a href="https://www.tampabay.com/life-culture/music/music-news/2023/04/10/taylor-swift-mayor-jane-castor-tampa-eras/" rel="nofollow" target="_blank"> Mayor Jane Castor's offer </a> of the key to the city and to be mayor for a day. We'll see what she has to say on stage. <nbtemplate data-id="AdPlaceholder" data-content="JTdCJTdE"></nbtemplate><ul><li> Whether you got tickets or not, you can be part of the phenomenon with <a href="https://www.tampabay.com/life-culture/music/2023/03/30/taylor-swift-tickets-eras-tour-tampa-raymond-james-tailgate-dance-parties/" rel="nofollow" target="_blank"> events around Tampa Bay </a> starting tonight. </li></ul></div></body>

Mountain View, CA

Taylor Swift's Eras Tour isn't just a concert, it's a nationwide phenomenon. And we're finally feeling it.Why it matters: Her performances tonight, Friday and Saturday at Raymond James Stadium are her only stops in Florida — meaning thousands of fans from across the state are flocking to Tampa this week.The big picture: Swift could pack the stadium with 150,000-200,000 fans over the course of her three sold-out shows, bringing in a staggering amount of revenue, Creative Loafing reports.Some fans lined up outside Raymond James at least four hours early Wednesday morning to buy merchandise for sale, per the Tampa Bay...