Fair Lawn Schools Spending $20K on Rebranding with New Logo

FAIR LAWN, NJ - The school district is spending $20,000 on rebranding the school district logo, according to the superintendent.

On August 22, Dr. Rui Dionisio told the Board of Education the district is several steps into developing the new logo with a company called Sky Designs. The district is now reviewing a survey that went out to students, staff and parents back in the spring.

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"We began with what Sky Designs calls the discover phase with focus groups where we had almost 200 members of our community, students, staff and parents participate in those focus group discussions," Dr. Dionisio said. "[The purpose was] to really understand and craft the narrative around what the story is about, who we are here in Fair Lawn."

Dioniso said more than 500 people responded to that survey, "which is a really great response."

From the discover phase to the define phase, the district is now analyzing the feedback with Sky Designs.

"Of the respondents on the survey, one-third of the respondents shared a preference for keeping the current logo untouched. Two-thirds favored either updating the current logo or completely redesigning it," Dionisio said. "So two-thirds of the community said there should be some sort of change.

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"We're taking our time with this process, not rushing it," he said. "The next steps include developing new variations of the logo."

Dionisio said he expects those designs to be coming "within the next month or so."

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