Tempe-based credit union named Financial Institution of the Year

TruWest Credit Union, based in Tempe, was named Financial Institution of the Year by Priority Financial Group, underscoring TruWest’s commitment to excellence in providing wealth management services and support to its members.

This award was based on the credit union’s highest gross revenue and assets out of all the financial institutions on the platform, with the highest Assets Under Management at $452 million, a press release explained.

TruWest also experienced the highest growth over the prior year in gross revenue and assets. Due to the rapid growth, in 2023, the credit union added a full-time director position to further expand and support the program.

TruWest Credit Union’s advisors have distinguished themselves among their peers, securing the first and third positions out of 46 financial institution advisors, the release detailed.

“We are honored to have TruWest Credit Union as our valued partner,” PFG’s CEO Mike Prior stated in the release. “The organization’s dedication to delivering exceptional service and prioritizing the needs of its members resonates deeply with our own commitment to excellence. Congratulations to TruWest on this well-deserved honor.”

PFG provides turnkey compliance, operations and sales support to over 20 financial institutions. TruWest is the number one financial institution in total revenue, assets and clients, the release stated.

The relationship between TruWest and PFG has grown year over year since 2005.

Abby Johnson, vice president of finance and the internal program executive, stated in the release, “This accolade is a testament to the dedication and hard work of our entire team at TruWest Credit Union… It reaffirms our ongoing commitment to delivering superior financial solutions and unparalleled service to our members.”

TruWest Credit Union remains steadfast in its mission to empower members to achieve their financial goals and dreams, according to the release.

For information regarding TruWest Credit Union, visit truwest.org.