KRISPY KREME® and Dr Pepper® Team Up for First Time to Kick Off Football Season with All-New Doughnuts

CHARLOTTE, N.C.--(BUSINESS WIRE)--Aug 22, 2024--

Huddle up and hurry up! Krispy Kreme® is partnering with Dr Pepper® for the first time ever to kick off the football season with a new roster of doughnuts sure to score with fans.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240822876872/en/

Krispy Kreme x Dr Pepper Kickoff Collection available beginning Aug. 23 (Photo: Business Wire)

Beginning Friday, Aug. 23 for a limited time at Krispy Kreme shops across the U.S., doughnut lovers and football fans alike can enjoy the Krispy Kreme x Dr Pepper Kickoff Collection, featuring an all-new doughnut that delivers the refreshing experience of the iconic 23 original flavors of Dr Pepper, plus a returning Krispy Kreme seasonal favorite:

• NEW Dr Pepper ® Kickoff Doughnut – an Original Glazed ® Doughnut piped with Dr Pepper® flavored frosting, featuring a Burgundy Sprinkle Blend and topped with a white chocolate Dr Pepper® logo.
• NEW Buttercreme Goals Doughnut – an Original Glazed ® doughnut dipped in green icing, topped with colorful sprinkles and a yellow buttercreme flavored goal post.
• KREME™ Filled Football Doughnut – an unglazed doughnut filled with white KREME™, dipped in delicious chocolate icing and decorated as a football.

“Two of America’s most loved flavors are about to become one amazing gameday sensation to make this the sweetest kickoff to football season ever. This Dr Pepper collection is a must-add to your gameday lineup, whoever you’re cheering for,” said Dave Skena, Global Chief Brand Officer for Krispy Kreme.

The Krispy Kreme x Dr Pepper Kickoff Collection can be purchased in-shop and for pick-up at participating shops or delivery via Krispy Kreme’s app and website. Guests can also enjoy the doughnuts in a Krispy Kreme custom half-dozen box delivered fresh daily to select retailers. Visit www.krispykreme.com/locate/location-search#grocery to find a shop or grocery store location near you.

To further celebrate football season kickoff, Krispy Kreme is offering $0 delivery Aug. 23-25 on all orders via the brand’s app and at krispykreme.com.

Show how you’re celebrating the kickoff of football season with the Krispy Kreme x Dr Pepper Kickoff Collection by using #KrispyKreme and tagging @krispykreme on social. Learn more about this limited time offer by visiting www.krispykreme.com/promos/drpepper.

About Krispy Kreme

Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well-known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot-off-the-line, melt-in-your-mouth experience. Krispy Kreme operates in 40 countries through its unique network of fresh doughnut shops, partnerships with leading retailers, and a rapidly growing Ecommerce and delivery business with more than 15,500 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities, and the planet. Connect with Krispy Kreme Doughnuts at www.krispykreme.com and follow us on social: X, Instagram and Facebook.

View source version on businesswire.com:https://www.businesswire.com/news/home/20240822876872/en/

CONTACT: Liv Weller

Liv.Weller@fleishman.com

KEYWORD: UNITED STATES NORTH AMERICA NORTH CAROLINA

INDUSTRY KEYWORD: MEN FOOTBALL RETAIL FAMILY CONSUMER RESTAURANT/BAR SPORTS TEENS PARENTING CHILDREN SUPERMARKET SPECIALTY WOMEN FOOD/BEVERAGE

SOURCE: Krispy Kreme

PUB: 08/22/2024 06:00 AM/DISC: 08/22/2024 06:00 AM

http://www.businesswire.com/news/home/20240822876872/en