‘Short-form Battles! Everyone's K-Culture’ Returns for Season 2

SEOUL, South Korea--(BUSINESS WIRE)--Aug 29, 2024--

The King Sejong Institute Foundation (Chairman Lee Hai-young) is excited to announce the return of ‘Short-form Battles! Everyone’s K-Culture’ for Season 2. An online presentation of the production was held on Tuesday, Aug. 27, at 1:00PM, prior to the release of the first episode (Sep. 3rd at 6:00 PM (KST)).

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240829202864/en/

Web entertainment poster for ‘Short-form Battles! Everyone’s K-Culture Season 2’ (photo by The King Sejong Institute Foundation)

Season 1 of ‘Short-form Battles! Everyone’s K-Culture’ was highly acclaimed for its engaging content introducing various aspects of Korean culture, including K-dance, K-camping, and K-food.

Building on this success, Season 2 will introduce cultural trends for 2024 and additionally, Korean games. It will provide more diverse content to viewers, such as a behind-the-scenes tour of the popular 2024 drama ‘Lovely Runner’ and experiences at countryside getaways, a rising trend among Generation Z.

Additionally, Season 2 will feature the return of the KSIF’s ambassadors – Alberto, Daniel, and Lucky – along with DAY6 (K-Pop band) members SungJin, Young K, Wonpil and DoWoon who will bring their unique chemistry to the show.

During the live stream on August 27th, host Park Seul-ki discussed the exciting content of Season 2 with the aforementioned ambassadors and cast members.

In this presentation, Daniel shared that “Filming Season 1 was a meaningful way to promote Korean culture.” Lucky added, “Season 2 will bring foreign viewers even closer to Korean culture with features such as games and content related to Korean language, Korean culture, and Hangeul Day specials. Please look forward to it”.

Chairman Lee Hai-young also expressed her excitement, saying, “We are delighted to return with the second season of ‘Short-form Battles! Everyone’s K-Culture’. Given the love received in the first season, I hope that many more will take an interest in Korean language and culture through the second season of Short-form Battles.”

View source version on businesswire.com:https://www.businesswire.com/news/home/20240829202864/en/

CONTACT: HoJung Choi

+82-02-744-0530

hj-oooo@kbrainc.com

KEYWORD: ASIA PACIFIC SOUTH KOREA

INDUSTRY KEYWORD: ONLINE ENTERTAINMENT EVENTS/CONCERTS TECHNOLOGY OTHER EDUCATION FOOD/BEVERAGE FASHION CELEBRITY EDUCATION RETAIL MUSIC AUDIO/VIDEO ELECTRONIC GAMES

SOURCE: The King Sejong Institute Foundation

PUB: 08/29/2024 10:00 PM/DISC: 08/29/2024 10:02 PM

http://www.businesswire.com/news/home/20240829202864/en