Get updates delivered to you daily. Free and customizable.
The Atlanta Journal-Constitution
Atlanta United unveils its MARTA collection
By Doug Roberson - The Atlanta Journal-Constitution,
1 days ago
Atlanta United unveiled its MARTA line on Monday in a nod to the mass transit option’s importance to the city and to the MLS team’s supporters.
“When you look at weaving yourself in the fabric of the city, being able to partner with someone like MARTA makes sense, because we’re not woven in the fabric if you’re not in with someone like a MARTA,” Atlanta United Vice President Sarah Kate Noftsinger said.
It is the third line introduced by Atlanta United, following the Legacy and Somos Atlanta collections. The MARTA line will include four items: a hat, a scarf, a t-shirt and a sweatshirt. Supplies are limited and won’t be renewed should they sell-out. MARTA does not receive any funds form the sales.
The base color of the sweatshirt is inspired by the same color as the insides of the original MARTA trains. The T-shirt includes “ATL” in the Marta colors of orange, yellow and blue, and “UTD” in the team’s colors red, black and gold. The back of the sweatshirt includes a soccer ball hitting a net whose threads are similar to a map of the MARTA red, gold, blue and green lines. Its front includes “atlutd” with the MARTA logo. The hat features the same logo. There are “easter egg” elements within each piece. Atlanta United’s creative team designed the pieces.
The items can be purchased at the team stores at the stadium and Atlantic Station, or online.
The collaboration is something that Atlanta United has wanted to do since before its inaugural 2017 season, according to Noftsinger. The two sides began a deeper conversation 18 months ago. It’s the first time that MARTA has agreed to such a partnership.
Scenes from the MARTA Collection shoot at Avondale Railyard in Atlanta, Ga. on Saturday, September 7, 2024. (Photo by Mitch Martin/Atlanta United)
If you are going to listen to the podcast for the first time, please follow it on Apple, Spotify or wherever you get your podcasts ... and if you like what you hear, please give us a good rating so we can grow the show. If you have questions about the MLS team, you can email Doug Roberson at droberson@ajc.com , DM him on Twitter @dougrobersonajc or call 404-526-2527 .
Stay up to date every day on breaking news, in-depth investigations, politics, sports, entertainment, food and dining and so much more by becoming a subscriber to the AJC. Go to AJC.com/start for a very special offer and unlock hundreds of original articles published daily on the refreshed AJC.com and the new AJC mobile app. Plus, access to our news alerts, subscriber-only events, AJC original shows, films and videos, newsletters, and so much more.
Get updates delivered to you daily. Free and customizable.
It’s essential to note our commitment to transparency:
Our Terms of Use acknowledge that our services may not always be error-free, and our Community Standards emphasize our discretion in enforcing policies. As a platform hosting over 100,000 pieces of content published daily, we cannot pre-vet content, but we strive to foster a dynamic environment for free expression and robust discourse through safety guardrails of human and AI moderation.
Local News
Comments / 0