Atlanta Falcons look to make lifelong fans through Emory baby program

The Atlanta Falcons have caught baby fever. Georgia’s pro football team is partnering with Emory Healthcare to bring goodies to new families. It’s called the Falcons Friday Baby Program , and it’s all about welcoming the hospital system’s newborns with official swag.

Families whose babies are born on Fridays at Emory Midtown, Emory Johns Creek Hospital and Emory Decatur during this year’s NFL season will receive Falcons baby bundles.

“The Falcons Friday Baby Program embodies the spirit of community and celebration that defines our organization,” Nana-Yaw Asamoah, senior vice president and chief commercial officer of Atlanta Falcons parent company AMB Sports and Entertainment, said in a news release. “We’re honored to partner with Emory Healthcare to welcome the newest members of our Falcons family and create unforgettable intergenerational memories.”

The program officially launched Sept. 13, but the Falcons and Emory will be sharing photos from the program’s most memorable moments on their social media channels throughout the season. Freddie Falcon and Atlanta Falcons cheerleaders visited the first family featured in the program to deliver their baby bundle personally.

The baby bundle includes a Falcons/Emory Healthcare onesie, cotton baby cap and wash cloth, a “Dirty Birds Birth Certificate” and a note to the family signed by Atlanta Falcons president Greg Beadles. Parents will also be automatically entered for a chance to win an appearance by Freddie Falcon at their baby’s first birthday party.

According to Dr. John P. Horton, division director, general gynecology and obstetrics at Emory, it’s a welcome moral boost for the ward.

“We’re proud to collaborate with the Atlanta Falcons on this heartwarming initiative,” he told the university. “By offering these special baby bundles to families with newborns born on Falcons Fridays, we’re not only celebrating new life but also fostering a sense of community and connection between our health care system and the community we serve.”

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