New Brew Beverage Banned in Indiana, Gaining Popularity in Northeast Ohio

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A new player in the adult beverage market, New Brew, is stirring up controversy. Although touted as a euphoric seltzer, this innovative drink is facing legal challenges in some states, including Indiana. Meanwhile, in Northeast Ohio, New Brew is available for purchase, making it a regional hit.

What sets New Brew apart from traditional adult beverages is its unique composition—it's made from kava root and kratom leaf rather than alcohol. This distinction means it offers an experience that's different from typical spirits or seltzers. According to the product's website, New Brew reportedly provides users with a "non-inebriating bliss"—a state of calm, clarity, and positivity. However, its effects can vary from person to person.

Despite the drink’s promise of a euphoric yet sober experience, concerns have been raised about its habit-forming potential. Kava and kratom, the two key ingredients, have both been subjects of scrutiny in health circles, with questions about their safety and long-term effects. Experts caution consumers to thoroughly research any substance they ingest and to understand its potential impact on the body.

While New Brew is marketed as a legal, alcohol-free option for those over 21, its sale remains illegal in Indiana. This discrepancy highlights the ongoing debate surrounding beverages that push the boundaries of traditional classifications. Ohioans, for now, can still enjoy this drink, but the conversation about its safety and legal status is far from over.

As New Brew gains traction in certain markets, the evolving conversation on its potential effects, both positive and negative, will likely shape its future in other states.