Molson Coors announces DEI changes in response to conservative activist

(The Center Square) – Molson Coors was the latest this week to change its corporate policies after receiving communication from Tennessee’s Robby Starbuck.

Molson Coors told employees it would end participation in the Human Rights Campaign’s Corporate Equality Index, end training for diversity, equity and inclusion, end donations to division events, end supplier diversity goals, end employee resources groups aimed at specific groups and end executive and employee compensation goals tied to DEI.

“Our campaigns are so effective that we’re getting multi-billion dollar organizations to change their policies without me even posting just from the fear they have of being the next company that we expose,” Starbuck wrote .

The Molson Coors changes came after Lowe’s and Ford announced similar recent changes in response to Starbuck.

Jack Daniel’s, Indian Motorcycle, Polaris, Harley-Davidson, John Deere and Tractor Supply also made corporate statements on how the companies would shift policies to limit or eliminate DEI priorities in response to Starbuck.

Starbuck was a 2022 Republican write-in candidate in Tennessee's 5th Congressional District after being removed from the ballot by the Tennessee Republican Party.