Could Beer Sales Be Coming to Death Valley?

Could alcohol sales be coming to Death Valley at some point in the future?

With Clemson facing what is becoming an ever-growing revenue gap when compared to the SEC and Big 10 conferences, the school is having to get creative in how it generates new revenue and Athletic Director Graham Neff said one thing that has been discussed is the possibility of selling alcohol at home football games.

“It is something that we have talked or are talking about,” Neff said on Wednesday. “That is an active answer but also a retroactive answer. We have been talking about that, we have been assessing. We certainly well-know the market-place. We know the dynamics with it, the revenue opportunities with it. How it would fit here at Clemson. So that has been a long type conversation. A long and continual conversation.”

Many schools across the country are already selling beer at home football games. For example, rival South Carolina has been doing it for multiple years now.

At Clemson and despite those revenue gaps, it is not something that the administration wants to do without looking at all the angles. However, that doesn’t mean it won’t happen at some point in the future as Neff continues to try and position the school to be as successful as possible in what has become an ever-changing landscape.

“Well-aware of the national landscape and who does and who doesn’t and those type of things,” Neff said. “There’s decisions for Clemson and yes there is revenue-generation and of course we should experience opportunities, so that is going to remain on our list, but it has been on our list for quite some time. we will continue to study it and see what comes of it.”

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