Luxury French château, featured in Deion Sanders commercial, sells for $6.5M in Castle Pines

A luxurious “French château” which was prominently featured in two national commercials starring Coach Deion Sanders, shattered sales numbers in Castle Pines, having recently sold for an estimated $6.5 million, according to listing agency LIV Sotheby’s International Realty (LIV SIR).

LIV Sotheby’s states that the sale marks highest priced sale in the neighborhood in over a decade, as well as the second highest priced sale in the city of Castle Rock. The highest priced sale in Castle Rock was a recreational ranch on 132 acres represented by LIV SIR broker Elaine Stucy in 2024, closing at $7.8 million, according to the agency.

Although the property isn’t located in France, the term “French château” is often used in real estate to describe homes with architectural elements reminiscent of classic French castles, palaces, or manor houses.

Situated on a 1.35-acre lot, the property located at 329 Paragon Way boasts a lavish basement complete with a duckpin bowling alley, theater room, and wine cellar. The outdoor amenities include an outdoor kitchen with a dedicated pizza oven, two firepits, a sauna, and a small private vineyard.

This expansive seven-bedroom residence offers 11,536 square feet of living space and was custom-built in 2014, showcasing elegant “Belgian-inspired” finishes. The gourmet kitchen is highlighted by honed Carrera marble countertops and a roomy walk-in pantry that includes a coffee bar set atop a repurposed credenza, which the seller says was sourced from an 18th-century monastery.

The gourmet kitchen was featured as the backdrop in one of a pair of commercials that current CU Buffaloes head football coach Deion Sanders, a.k.a. “Coach Prime,” filmed for national brand Kentucky Fried Chicken.

In addition to a spacious kitchen area, the home features a cozy breakfast nook with a wood-burning fireplace and large windows in the great room provide scenic views of the backyard.

The property is part of the gated community of the Village at Castle Pines and includes access to a private outdoor trail.

As previously reported by the Denver Gazette, most homes in the Denver metro area sold for $600,000 or above in July, down $1,000 from June, but up 1.7% year-over-year. In the luxury market — homes worth more than $1 million — most indicators are “sluggish and struggling,” according to Colleen Covell, Market Trends committee member at the Denver Metro Association of Realtors.

The record-breaking $6.5 million dollar sale of the Castle Pines “French château” proves to be an outlier to current market trends.

“Wanda Ford, a prominent figure in the Village at Castle Pines real estate, meticulously handled every aspect of this sale, ensuring a smooth transaction. Her deep market knowledge and commitment to exceptional service were pivotal. We are thrilled to highlight this milestone,” Vivian Murciano, vice president and managing broker at LIV Sotheby’s International Realty said of the sale in a news release.