Kim Kardashian poses in unzipped jeans for smoldering new Beats ad - but fans have same question

Kim Kardashian is keeping herself booked and busy.

The SKIMS founder announced her collaboration with Beats headphones with a post on Instagram . Kim posed with a cropped white tank top and matching white underwear peeking out of her unbuttoned light wash baggy jeans with her hair styles down. She kept her makeup natural with a light contour, blush and nude colored lip.

Fans were excited for the collaboration and color scheme but noticed one thing, her unbuttoned pants. Many people commented under the post asking, what did her revealing wardrobe have to do with headphones.

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One person commented: "what is the connection between headphones and unbuttoned pants." Another person wrote: "I always choose my headphones based off whether the model presenting them has their jeans unbuttoned or not. So Beats it is." A third person wrote: "Why do we have to show so much to promote headphones." A fourth wrote: "Button yo pants sis."

The carousel of photos showed Kim holding the new three neutral shades of Beats headphones: brown, off white and beige. Other photos showed her modeling the headphones on her head. The caption stated that the BEATS X KIM collaboration were available "now" at Apple and Amazon.

This was not Kim's first time collaborating with Beats. In 2022, the SKKN founder and the headphone company released three neutral toned Beats Fit Pro, similar colors to the new release. Fans of Kim loved the colors and said it felt very "on brand" with her makeup and skin line. Kim's brand is very earth neutral tone with a simple and clean design.

Even though certain fans were disappointed with the way she promoted the new headphones, others defended her and expressed their excitement. Some even requested for the old collaboration to come back. One person wrote: "Now your beats can match your skims. we love a neutral moment!" Another person wrote: "Skintone headphones? Very mindful, very cutesy, very demure. Good job diva." A third wrote: "Love! You should have done a nude tone with a very fine gold shimmer!" A fourth wrote: "kim let’s bring back the earbuds."