Kohl’s is planning a total of three Babies “R” Us shops inside local stores — and two are already open for business, according to Meghan Bower, Kohl’s senior public relations coordinator.
The department store chain is opening a total of 200 Babies “R” Us shops at store locations across the nation.
“The Babies “R” Us experience inside Kohl’s will offer customers a curated assortment of the latest baby gear, furniture, activity, accessories and more,” Bower wrote in an email to The Sacramento Bee on Tuesday.
Those shops will be “supported by current Kohl’s associates,” she said.
Here’s what to expect:
Car seats, cribs and high chairs are among the baby gear items on display at the Babies “R” Us shop inside Kohl’s in Brookfield, Wisconsin, in 2024. Courtesy of Kohl's
What is Babies ‘R’ Us at Kohl’s?
Babies “R” Us at Kohl’s offers shoppers “ the best in baby gear , activity, bath, furniture, feeding and safety,” the company said in an August news release.
According to Kohl’s, the shops will carry a variety of popular brands, including:
The new Babies “R” Us shops inside Kohl’s range in size from 750 square feet to 2,500 square feet, The Sacramento Bee reported in May.
Baby apparel can be found “directly adjacent” to each Babies “R” Us shop, the company said, adding that it’s expanding its “baby and kids offerings with new brands such as Nike Baby Essentials, Huggies and Just Born.”
Customers can also find Motherhood, Kohl’s “new, exclusive in-store maternity brand,” next to Babies “R” Us in-store locations, according to the release.
Offerings for expecting moms include dresses, tops, bottoms, sleepwear, and intimates.
In addition to browsing in-store, customers can shop for “an expanded assortment of baby products on Kohls.com” and use the Babies “R” Us at Kohl’s registry to build and share gift lists, the company said.
When will shops open in Modesto area?
Two Babies “R” Us shops have already opened at Kohl’s stores in Stanislaus County, according to Bowers.
One in-store location opened at Kohl’s, 2751 Countryside Drive in Turlock on Aug. 16, while a second Babies “R” Us shop opened at Kohls at 2351 Claribel Road in Riverbank on Aug. 23.
A third Babies “R” Us location will open at Kohl’s at 2225 Plaza Parkway, Suite G, in Modesto on Friday, Sept. 13, Bowers said.
Car seats are on display at the Babies “R” Us shop inside Kohl’s in Brookfield, Wisconsin, in 2024. Courtesy of Kohl's
Those include Babies “R” Us shops inside two Kohl’s stores in the Sacramento area.
According to Bowers, a Babies “R” Us shop will open inside Kohl’s, 10375 Fairway Drive in Roseville , on Friday, Sept. 13.
Babies “R” Us will open at Kohl’s, 9650 Bruceville Road in Elk Grove , on Friday, Sept. 20.
Babies “R” Us shops are opening at Kohl’s in Elk Grove and Roseville in September 2024. Courtesy of Kohl's
What happened to baby gear brand?
In March, Kohl’s announced that it was partnering with WHP Global, which owns the Babies “R” Us brand.
The brand’s former parent company, Toys ‘R’ Us, filed bankruptcy in 2018, and WHP Global acquired Toys ‘R’ Us and Babies “R” Us in 2021.
The Toys “R” Us brand relaunched in 2022 with shops inside Macy’s department stores, The Bee previously reported.
Babies “R” Us shops are opening at Kohl’s in Elk Grove and Roseville in September 2024. Courtesy of Kohl's
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