New cookie shop opens in Puyallup. Get there early on Saturday for chance at freebies

Cookies in flavors ranging from “Chilled Biscoff Oreo” to “Reese’s PB Explosion” have landed in Puyallup.

Crave Cookies is now open daily at 17526 Meridian E.

On Saturday, Sept. 7, the first 1,500 guests will snag a free flagship cookie loaded with Guittard milk chocolate chips. The festivities will include a raffle to win free cookies for a year.

Other flavors — $4.99 a pop — range from a Black Forest cake fashioned with cherry-chocolate dough and one stuffed with an Oreo. Cookie shakes are also on the menu, as are “loaded sodas,” in which you pick a base soda and can add syrups, cream or fruit puree, even boba.

Party orders start at 50 cookies per batch (priced at $187.50, or $3.75 each) with special flavors like The Flintstone, Baked Butterbeer and The Coconut Crave. There’s also a cookie cake baked in a sheet tray ($64.50).

The franchise got its start in Midvale, Utah , in 2019 and has since expanded in its home state and to Tennessee, Florida and Illinois, per its Facebook page. The new South Hill outpost is the brand’s third in Washington state, following Renton and Spokane.

The Puyallup location is owned by Bradley James Haley and Bradley Haley, according to state business filings.

COOKIE WARS?

Another Utah-based cookie chain has been spreading throughout the country in recent years, and the influx of competitors sparked controversy — a.k.a. “the cookie wars,” as various news outlets described the ensuing lawsuits.

Crumbl Cookies, established in 2017, has ballooned from its early days in Salt Lake City to nearly 900 stores in all 50 states and Puerto Rico. It has several franchises in Pierce County, including in Tacoma, Puyallup, Bonney Lake and Gig Harbor.

In 2022, Crumbl sued Crave Cookies and another competitor, Dirty Dough , for trademark infringement, according to local news reports. Crave counter-sued, and the two parties reached an agreement to drop their cases in July 2023 , as the local ABC affiliate reported. The case with Dirty Dough, though, went to court, where it was discovered that an employee of the fledgling company had “downloaded 66 Crumbl recipes and other company information” before being fired, according to The Salt Lake Tribune.

After Dirty Dough agreed to return the information, the judge in the case denied Crumbl’s request for an injunction late last summer.

Crave had “kept a low profile” during the legal tussle, reported The Salt Lake Tribune.

CRAVE COOKIES

▪ 17526 Meridian E., Puyallup, 253-500-8329, cravecookies.com

▪ Sunday 10 a.m.-6 p.m., Monday-Thursday 10 a.m.-9 p.m., Friday-Saturday 10 a.m.-10 p.m.

▪ Details : new cookie shop franchise, online ordering and catering available