Why Chelsea won't have a front-of-shirt shirt sponsor vs Man City

For the second season in a row, Chelsea have begun the campaign without a front-of-shirt sponsor.

The Blues found themselves in the same predicament a year ago before landing American sports technology brand Infinite Athlete in a £40million deal .

It was later agreed that Infinite Athlete would feature on Chelsea’s Nike shirts during this summer’s pre-season.

But it is reported that the company will not be the main sponsor for the 2024-25 campaign even though its logo will feature on the sleeve of the west Londoners’ training kit.

Chelsea are the only Premier League club to be without a main shirt sponsor for the new season.

According to The Athletic, a new agreement is expected soon in the same region as the £40m Infinite Athlete contract.

Saudi Arabian airline Riyadh Air are among the companies to have held talks over a sponsorship .

Premier League clubs are only allowed one front-of-shirt sponsor per season.

Chelsea begin their season at home to Manchester City on Sunday.

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