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  • The US Sun

    ‘World’s-first’ immersive Hershey attraction to open in America with limited-edition merch and interactive activities

    By Julie Sagoskin,

    2 days ago

    HERSHEY has announced a first-of-its-kind immersive attraction that might just be good enough to eat – literally.

    Candy lovers will rejoice over the edible experience that will make them feel like they are part of the chocolate-making action.

    https://img.particlenews.com/image.php?url=2RfImB_0upbkKdr00
    Hershey Park in Pennsylvania, pictured above, features plenty of rides, but the chocolate company is about to launch its ‘first-ever’ interactive activation
    © 2009 Gary Burke

    Visitors are sure to be in for a treat when they get to step into Hershey’s own inspired “Candyland” – and the opening is just a couple of months away.

    The candy company officially announced it is opening the world’s “first-ever” immersive experience in Chicago this fall, according to Time Out .

    Fans of Hershey Park, a theme park located in Hershey, Pennsylvania – as well as of their candy in general – will soon be able to enjoy the activation that is called Hershey Super Sweet Adventure .

    Confectionary connoisseurs will be able to explore the scrumptious space starting on October 4.

    Those eager to experience the activation can purchase tickets when they go on sale starting August 20.

    TASTY TOUR

    The chocolate paradise aims to transport guests to a “whimsical wonderland,” according to the company’s official press release.

    Guests will learn all about the chocolate brand’s most popular sweets, including Reese’s Peanut Butter Cups, Hershey’s Kisses Milk Chocolates, Twizzlers Twists, and Jolly Rancher Candies.

    They will also have a chance to interact with team members known as Sweet Seekers, who are the ones making sure Hershey candies are made with only “extraordinary qualities.”

    As visitors of all ages continue on their tasty tour, they will get a chance to visit various stations, where they will gain further insight into what makes their products so “addicting and delicious.”

    By the end of the journey, you will learn just how their mouthwatering favorites are really made.

    And that’s not all you’ll get to see and do.

    As a “Sweet Seeker in Training,” you’ll be thrown into what Hershey describes as a “hands-on, story-based adventure.”

    Interactive challenges and activities, as well as plenty of immersive environments, will also be set up along the candy way.

    Meanwhile, their workshop zones will feature plenty of twists and turns.

    https://img.particlenews.com/image.php?url=4ZF2wN_0upbkKdr00
    The activation, which is being called Hershey Super Sweet Adventure, will be opening to visitors of all ages in the fall
    Instagram/hersheysupersweetadventure

    You might even get a chance to enhance the flavors of Jolly Rancher candies.

    SCRUMPTIOUS SHOPPING

    Aside from getting a bite of your favorite candies, you will also be able to buy brand-new merchandise.

    And plenty of non-edible goodies await.

    Their on-site retail store will offer limited-edition items including collectibles.

    Customers will be able to stock up whenever they want.

    That’s because the store will also be accessible to those who don’t purchase tickets to visit the activation.

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