A source said: “She’s been working on this for over a year and it’s all the things that are close to her heart — all the things she’s passionate about.”
The site will focus on home, food, garden and lifestyle goods.
A source told the Mail: “It’s a lifestyle and cooking brand called American Riviera Orchard.
“The brand is meant to coincide with the launch of a new cookery show for Netflix.
“Meghan will be making, and selling, products such as jams. And at some point there will be a book and blog etc.”
Those who have got to taste the strawberry spread include Kris Jenner, Mindy Kaling and model Chrissy Teigen.
Speaking about the run-up to ARO’s official launch, brand strategist Lucie Greene told The Sun: “I imagine the pop-ups and the seeding, and a series of dinners will continue until some kind of official launch.
“It could be that she’s still courting investment.
“If the brand is direct to consumer, versus wholesale, there will need to be a substantial marketing budget for consumer acquisition.
“It’s unclear what leadership she has in place at this point, too.
“It could be that the jams were the precursor and example to show proof of concept to talent and investors.”
The Sussexes' businesses
Meghan and Harry have undertaken a number of projects since stepping back as senior working royals in 2020.
These have included Harry’s bombshell Spare memoir , their Netflix Harry & Meghan documentary and Meghan’s Archetypes podcast.
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