Amazon to introduce incredible AI features for NFL Thursday Night Football to help viewers predict game play before snap

AMAZON Prime Video will implement innovative new A.I. features for their Thursday Night Football broadcasts.

NFL fans will be able to predict any game play before the ball is snapped for Week 2’s matchup between the Buffalo Bills and Miami Dolphins .

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The streaming giant is creating numerous on-screen AI features for TNF.

Among the top features will be on TNF’s alternate broadcast called Prime Vision with Next Gen Stats.

The element “pressure alerts” will highlight defenders in a position to impact an offensive play.

This pop-up will now be included in every TNF feed.

Another feature will analyze where in the formation the offensive line will likely attack.

It will only be included in experimental telecasts.

A third, labeled “Coverage ID”, tries to figure out the defensive formation in place in real time before the snap occurs.

Fans will also be able to use “The 4th Down Decision Guide” to predict what teams should do on fourth down.

The feature displays the likelihood of success of either punting or going for it as well as how the decision will affect the team’s game-winning probability.

“We consistently push the teams to use AI and computer vision to deliver enhancements that will be meaningful to fans. We are excited by the progress, and the new innovations coming this season,” the director of live sports production at Prime Video Jared Stacy said in a statement.

Amazon will be bringing back automated open receiver indicators and fourth-down territory markers.

The $1.8 trillion tech giant’s ability to give its subscribers ways of predicting a game play before it happens could be the future of sports broadcasts.

Last year, in year 2 of its TNF deal, Amazon saw a nearly 25% increase in viewership.

Fans will get to watch the divisional matchup this week when the Bills face the home Dolphins on Thursday night.

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Prime Video will be airing a second Black Friday game this year after their success in 2023.

That game will feature Patrick Mahomes and the Kansas City Chiefs as they host the Las Vegas Raiders .

The iconic broadcast Al Michaels and analyst Kirk Herbstreit will return to the booth for Amazon.

They will be joined by sideline reporter Kaylee Hartung as Charissa Thompson leads the pregame, halftime, and postgame coverage of the contests.

The Amazon Prime and Fox star Thompson will be alongside Ryan Fitzpatrick, Tony Gonzalez, Andrew Whitworth, and Richard Sherman.